Strategic Acquisition to Transform Digital Publishing
Aditude, a prominent player in programmatic advertising, has announced its acquisition of Hashtag Labs (HTL), a leading provider of enterprise-level UI and automation systems for publishers. This strategic move is set to reshape the digital publishing and advertising landscape, combining the strengths of both companies to offer publishers innovative tools and more efficient business models.
Enhancing Publisher Capabilities
The acquisition merges Aditude’s scalable SaaS solutions with HTL’s comprehensive ad tech control system. This integration provides publishers with an unparalleled platform designed to maximize revenue and give complete control over monetization strategies. As the industry evolves, this partnership represents not just a competitive advantage but a necessary shift to ensure publishers can retain more revenue.
A New Era of Publisher Empowerment
Jared Siegal, CEO of Aditude, commented on the acquisition, stating, “With the acquisition of HTL, we are bolstering a superior alternative for publishers: the perfect blend of top-tier performance and complete control. Our combined technologies empower publishers with an advanced, scalable SaaS-based solution that returns margin to their businesses. HTL’s products, coupled with our renowned performance, will change the space for the better.”
Seamless Integration for Enhanced Solutions
Aditude plans to integrate Hashtag Labs’ products into its own technology suite. This includes robust client and server-side Prebid solutions, real-time and trued-up analytics, automated flooring, comprehensive UI support for wrapper changes, and dedicated ad ops and development assistance. The seamless integration aims to provide publishers with a streamlined, one-stop solution for all their needs. Additionally, Aditude will welcome the entire Hashtag Labs team to ensure continued support and expertise.
Setting a New Benchmark in Ad Tech
John Shankman, CEO of Hashtag Labs, noted, “This acquisition underscores a broader trend in the ad tech landscape, where quality publishing and sophisticated monetization tools are becoming inseparable. As the digital publishing industry continues to evolve, Aditude and HTL are setting a new benchmark, helping publishers thrive in an increasingly competitive environment.”
This acquisition marks a pivotal moment for Aditude and Hashtag Labs, paving the way for enhanced solutions and opportunities in the digital publishing space.