Lily AI, a leading retail technology platform specializing in AI-driven solutions, has launched its next-generation product attribute platform. With the introduction of the Lily app, retailers and brands now have full control over product attribute management and workflows. This new no-code platform enables seamless product enrichment, boosting online discovery, improving return-on-ad-spend (ROAS), and enhancing organic search performance.
Streamlined Product Attribute Management with Lily AI
The Lily app simplifies product attribute management by allowing retailers to easily ingest their merchandise catalogs and enrich product data through AI automation. The enriched product information is then distributed across various online touchpoints, enhancing the shopping experience for customers.
Key Features of the Lily AI Platform:
- Seamless Product Ingestion: Retailers can easily import product data from their catalogs into the platform, which then processes the data for enrichment.
- AI-Powered Enrichment: Lily AI’s advanced AI automatically enriches product attributes, ensuring better discovery and optimized product listings across digital platforms.
- End-to-End Control: Users have complete control over their workflows, from product ingestion to data propagation across multiple channels.
By leveraging the power of Lily AI, brands can expect to see improvements in their product discovery, ad performance, and organic search rankings.
Easy Integrations with No-Code Connectors
The Lily app includes a wide range of no-code connectors that streamline the integration process, making it easier for users to import and export enriched product data across multiple systems. Integrations with Google Merchant Center, Shopify, Bloomreach, Algolia, and other platforms are available out of the box, allowing users to seamlessly connect their existing systems to Lily AI’s platform.
Integration Highlights:
- Google Merchant Center: Enriched product data can be automatically synced with Google Merchant Center, optimizing product listings for better performance in Google Search, Shopping, and Performance Max (PMax) campaigns.
- Shopify & Other eCommerce Platforms: Direct integration with Shopify and other popular eCommerce platforms ensures that enriched product data is distributed across all customer touchpoints, improving product discovery and sales.
- PIM and eCommerce Search: Users can easily connect to their Product Information Management (PIM) systems and eCommerce search platforms to enrich product data without needing to configure each system manually.
These integrations eliminate the manual effort required for data updates and provide businesses with the flexibility to choose which products to enrich.
Empowering Marketers and Merchants with Automation
The Lily app is designed to empower both marketers and merchants by offering a fully automated product attribute solution. The platform’s intuitive interface enables users to activate AI-powered product attributes on demand across multiple platforms, including Google Merchant Center, Shopify, Algolia, and Bloomreach.
Automation Features Include:
- Agnostic Catalog Ingestion: Retailers can ingest product data through an API or flat file, ensuring seamless integration across systems.
- Automated Product Attribution: AI-driven enrichment of product attributes, reducing the need for manual data input.
- On-Demand Activation: Product attributes can be activated in real-time across various platforms, including Shopify, Google Merchant Center, and more.
- Real-Time Synchronization: The platform automatically retrieves and enriches new products, ensuring timely activation for product listings.
- A/B Testing & Impact Measurement: Users can run A/B tests to measure the impact of enriched product data on Google surfaces, allowing for data-driven decision-making.
A Self-Serve Solution for AI-Powered Product Enrichment
Lily AI’s latest product attribute platform is a self-serve solution designed to give retailers the power to enrich their product data with minimal effort. According to Purva Gupta, CEO and Co-founder of Lily AI, the platform is aimed at helping retailers move beyond the initial excitement of generative AI and realize its true value by creating real-world business impact.
CEO Insight:
“For some retailers and brands, the excitement of the omnipresent Generative AI narrative is wearing off yet they aren’t abandoning hope; instead, they are pushing through and figuring out how AI can create real value,” says Gupta. “Today, I’m excited to deliver the newest version of our Lily app to empower our clients with easy-to-use self-serve access to the most accurate and high-quality AI-powered product attribute platform in the market.”
By providing an easy-to-use interface and automation tools, Lily AI is empowering retailers to take full control of their product data, from enrichment to activation.
Enhanced Campaign Performance with Google Merchant Center Integration
One of the standout features of the Lily app is its deep integration with Google Merchant Center. This integration eliminates manual efforts in preparing and transferring product data, while improving the performance of Search, Shopping, and Performance Max (PMax) campaigns. The enriched product data helps retailers achieve significant lifts in impressions and clicks.
Performance Boost:
Ahmed Naiem, President of Lily AI, highlights the app’s performance benefits: “Now with the Lily app, we’re empowering their teams to submit product data, publish enrichments, and view reports all through a self-serve interface. The app really shines through with our Google Merchant Center integration, delivering 5-20% lifts across impressions and clicks.”
The platform’s ability to automate and optimize data across multiple channels gives retailers a competitive edge, allowing them to focus on other areas of their business while still driving results.
Conclusion
Lily AI’s no-code product attributes platform offers retailers and brands an innovative solution for managing and optimizing their product data. With seamless integrations, AI-powered automation, and an easy-to-use interface, the platform enables retailers to enhance product discovery, improve ROAS, and boost organic search performance. Whether you’re a marketer or a merchant, Lily AI’s product attribute platform provides the tools needed to succeed in today’s competitive eCommerce landscape.