Netcracker Technology has introduced a groundbreaking suite of Broadband Experience Solutions designed to help cable multiple system operators (MSOs) expand into high-potential markets, such as Mobile Virtual Network Operator (MVNO) and Business-to-Business (B2B) sectors. These pre-packaged, cloud-native solutions aim to accelerate the rollout of advanced fiber and mobile connectivity while transforming the customer experience using digital and AI-driven technologies. Built with cutting-edge security frameworks, these solutions offer unparalleled confidence for both providers and customers in adopting new service offerings.
Expanding Opportunities for Cable MSOs
Cable MSOs are in a prime position to innovate and grow their businesses through a multi-broadband access strategy. The Broadband Experience Solutions allow MSOs to deliver:
- Differentiated, powerful offerings
- Rapid time-to-market
- A premium customer experience
This suite of solutions is designed to empower MSOs with the agility to launch personalized offers in minutes and foster convergence across business lines, increasing their competitive edge. A digital-first customer approach simplifies purchasing and support processes, while lean and automated solutions drive cost efficiency, allowing businesses to scale as they grow.
Key Offerings of Netcracker’s Broadband Experience Solutions
Netcracker’s Broadband Experience Solutions are tailored to accelerate market expansion while enhancing loyalty and growth. These solutions include:
1. MVNO Cloud Solution
The MVNO Cloud Solution provides an all-in-one package for cable MSOs to rapidly enter the mobile market. This lean solution delivers:
- Fully automated operations
- Digital customer experience integration
- Essential tools to launch and manage a mobile business
By streamlining the process, MSOs can minimize operational complexities and offer customers a seamless mobile experience from day one.
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2. Fiber Cloud Solution
The Fiber Cloud Solution automates every aspect of fiber business processes, from service orders to infrastructure management. This solution offers:
- Hyper-automation for planning and problem resolution
- Seamless integration with existing Business Support Systems (BSS) and Operations Support Systems (OSS)
MSOs can manage their fiber deployments with improved efficiency and minimal manual intervention, providing a streamlined experience for both service providers and customers.
3. B2B Solution
The B2B Solution empowers cable MSOs to expand into the business market. Features include:
- Advanced Configure, Price, Quote (CPQ) capabilities
- Easy-to-use self-service portals
- Partner product ecosystems and management tools
These features enable faster customer acquisition, increased value through diversified offerings, and smoother management of partner relationships, driving growth in the B2B space.
4. GenAI/Data Analytics Solution
The GenAI/Data Analytics Solution unifies and transforms siloed data into actionable insights, supporting AI use cases and providing a comprehensive 360-degree customer view. Key highlights include:
- Integration of Generative AI (GenAI) assistants
- Robust security framework for data insights
- Maximum return on investment using any GenAI model
This platform allows MSOs to create, test, and run GenAI assistants, ensuring that their AI tools are tailored for broadband market needs and offer precise responses.
5. Digital Experience Solution
The Digital Experience Solution enhances customer interactions across channels. Features include:
- Intelligent agent support
- Omnichannel customer journeys
- AI-powered recommendations for personalized offers
- Advanced customer loyalty programs
This solution creates seamless digital interactions, from e-commerce to customer support, ensuring MSOs can deliver a premium experience across multiple touchpoints.
Meeting the Challenges of a Shifting Broadband Market
As competition from fiber and wireless providers intensifies and consumer behaviors evolve, cable MSOs must adapt to stay ahead. According to Alan Breznick, Principal Analyst at Heavy Reading, “Increasing competition and changing consumer behaviors are driving major changes in the U.S. broadband market. Cable operators are seeking new ways to diversify and grow their businesses.”
Netcracker’s Broadband Experience Solutions offer cable MSOs the tools they need to not only meet these challenges but also to:
- Diversify into new business areas such as mobile and fixed-mobile convergence
- Reduce customer churn
- Expand subscriber bases
Empowering MSOs for Future Growth
Bob Titus, CTO at Netcracker, underscores the importance of modernizing infrastructure for cable MSOs. “Our customers are facing numerous challenges, from growing competition to evolving consumer demands. The Broadband Experience Solutions provide them with the flexibility to enter new markets, differentiate their services, and enhance the customer experience, giving them a competitive edge.”
Netcracker’s focus on delivering cutting-edge, secure, and highly adaptable solutions enables MSOs to accelerate growth while ensuring they can meet the demands of an increasingly competitive market.
Conclusion
Netcracker’s suite of Broadband Experience Solutions is set to redefine how cable MSOs navigate and succeed in new and existing markets. With tailored solutions for MVNO, fiber, B2B, data analytics, and digital experience, Netcracker empowers providers to launch differentiated offerings, scale efficiently, and provide a superior customer experience, all while staying secure. As the broadband market continues to evolve, Netcracker positions cable MSOs for future growth and success.
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