Left Field Labs (Left Field), a digital firm developing at the confluence of technology and human-centric design, has been purchased by Stagwell, the challenger network built to disrupt marketing. Left Field has spent over 15 years developing a comprehensive digital solution, and it has joined Stagwell’s Constellation Network to assist clients in creating and implementing responsibly designed AI systems, digital transformation programs, and immersive consumer experiences.
Left Field will expand the Constellation network’s portfolio by providing end-to-end services such as strategic innovation, user experience design, skilled prototyping, and cutting-edge technology engineering. Left Field collaborates with industry leaders such as Google, Meta, Amazon, Uber, and Cisco.
“Left Field has spent 15 years crafting experiences that never existed before, with an exemplary track record of steadily innovating with AI and building what’s next with partners like Hasbro, Unity, and DataRobot,” said Mark Penn, president and chief executive officer of Stagwell. “We’re pleased to welcome Left Field as an integral part of our long-term growth strategy, helping us lead AI-based digital transformation in marketing.”
As part of the Constellation network, Left Field will provide a comprehensive portfolio of products that seamlessly integrate AI, digital transformation, and immersive experiences to assist businesses in fostering organizational growth and enterprise-wide change. These services will assist clients in effectively leveraging AI capabilities while protecting enterprise security, redefining product strategy, and developing solutions that improve workflow efficiencies.
Left Field is steadfast in its objective to actively create the future of digital experiences, ushering in an era of revolutionary synergy and limitless invention. Among the notable client engagements are:
- Responsible AI for Enterprise: For a large tech company, using AI to automate existing internal processes.
- Experience Design in Automotive: Conceptualization, prototyping and rapid consumer testing to reimagine the driver and passenger UX for the Ford Mach-E, resulting in a core set of features and interactions for in-car OS: Sync 4.0.
- Leveraging 5G in Telecommunications: Serving as Verizon’s innovation partner to help define, communicate and commercialize emerging telecommunications technologies. Through collaborative workshops, experiential design, VR prototyping, and 3D city design and creation, Left Field explores the most beneficial strategies for using 5G and telecommunications, driving advances that positively and productively shape our connected future.
“As part of Stagwell and as a Constellation innovation partner, we will usher in a new era of transformation that champions responsibility, fosters evolution, and prioritizes humanity.” “Our commitment is clear — a future that is profoundly human in every digital step we take,” Sarah Mehler, CEO of Left Field Labs, stated.
“Left Field blends digital, immersive, and emerging technology to solve complex business problems and does not compromise on the human-centric nature of its work,” Justin Lewis, CEO of Constellation, said in a statement. “Together we can be co-creators of the positively disruptive products and services that will guide brands over the next decade while continuing to drive the purpose-filled work that defines our network.”