Connected TV (CTV) advertising is experiencing a rapid surge as viewers shift from traditional cable to digital streaming platforms. In an exciting development for the AdTech industry, Axis, a global programmatic platform, has announced a strategic partnership with TriCoast, a leading CTV ad monetization company. This collaboration aims to unlock new opportunities for advertisers and publishers by enhancing access to premium CTV inventory and delivering highly targeted, engaging ad experiences.
Why This Partnership Matters for CTV Advertising
The growth of connected TV has brought both challenges and opportunities. While advertisers benefit from more precise targeting and increased engagement, publishers face difficulties in monetizing their CTV inventory effectively. By joining forces, Axis and TriCoast are addressing these gaps with cutting-edge technology and premium ad solutions.
This strategic partnership allows Axis to integrate TriCoast’s expansive direct CTV inventory into its programmatic ecosystem. The result? Advertisers gain access to immersive advertising experiences tailored to their audiences, while publishers enjoy seamless integration and increased revenue potential.
Key Benefits for Advertisers and Publishers
1. Premium CTV Supply Opportunities
TriCoast’s robust direct CTV inventory ensures advertisers have access to high-quality ad placements. This premium inventory enables brands to connect with viewers on platforms where engagement rates are naturally higher, ensuring more effective campaigns.
2. Advanced Targeting and Immersive Experiences
With TriCoast’s advanced targeting tools, advertisers using Axis’s platform can deliver highly personalized and impactful ad experiences. The integration of these technologies makes it easier to match the right ads with the right audiences at the right time.
3. Increased Revenue for Publishers
Publishers using TriCoast’s technology benefit from seamless integration with Axis, unlocking new revenue streams. By leveraging Axis’s premium demand sources, publishers can maximize their earnings while maintaining a smooth, user-friendly experience on their platforms.
Exclusive Access to CTV-Focused Demand
One of the standout features of this collaboration is the establishment of TriCoast as a direct trading partner within Axis’s platform. This setup grants exclusive access to CTV-focused demand for TriCoast, further enhancing the value proposition for advertisers and publishers alike.
Advertisers using Axis’s connectors will also have access to TriCoast’s inventory, creating broader reach and more dynamic advertising opportunities. This interconnected ecosystem positions both companies as leaders in the CTV advertising landscape.
Leadership Insights on the Collaboration
The partnership has drawn enthusiastic responses from the leadership teams at both Axis and TriCoast:
“TriCoast is a powerhouse in the CTV space, and we are delighted to partner with them. Their premium inventory and advanced targeting capabilities provide the ideal match for our Axis’s demand. Together, we will deliver impactful, results-driven CTV campaigns while maximizing publisher revenue.”
– Ann Tarasewicz, CEO, Axis
“Our collaboration with Axis unlocks exciting opportunities in connected TV advertising. At TriCoast, we’ve always been dedicated to helping publishers reach their full potential. With Axis’s premium demand, we can seamlessly connect our CTV supply with the right advertisers. We’re thrilled to explore the new possibilities this partnership will create.”
– Nick Risher, COO, TriCoast
How Axis and TriCoast are Redefining CTV Advertising
The partnership between Axis and TriCoast represents a shift in how connected TV advertising is approached. By combining their respective strengths, the two companies are streamlining the ad buying and selling process while focusing on results-driven campaigns.
Here’s what sets their collaboration apart:
- Innovative AdTech Integration: TriCoast’s direct inventory merges seamlessly with Axis’s programmatic platform, creating an end-to-end solution for advertisers and publishers.
- Enhanced Viewer Engagement: Advertisers can leverage highly targeted campaigns that resonate with audiences, driving engagement and brand loyalty.
- Optimized Monetization: Publishers benefit from increased fill rates and higher revenue potential through Axis’s premium demand sources.
About Axis
Axis is a multi-product AdTech company specializing in programmatic advertising. Its flagship product, the Axis technological middleware platform, simplifies the process of connecting suppliers and advertisers. By automatically identifying the best advertising partners, Axis helps clients optimize their campaign performance.
The company also offers proprietary solutions like its SSP and Prebid Wrapper, Pubcircle, further demonstrating its commitment to streamlining ad tech processes. With a focus on delivering high-performing programmatic solutions, Axis is a trusted partner for advertisers and publishers worldwide.
About TriCoast
TriCoast is a leader in connected TV ad technology, dedicated to helping publishers achieve maximum monetization. Their platform integrates premium CTV inventory with advanced targeting tools, enabling advertisers to create engaging campaigns while publishers enjoy optimized revenue.
With fully managed supply sources and cutting-edge technology, TriCoast ensures seamless connections between advertisers and publishers, unlocking the full potential of connected TV advertising.
Looking Ahead: The Future of CTV Advertising
As connected TV continues to dominate the digital advertising landscape, partnerships like the one between Axis and TriCoast set the stage for future innovation. By prioritizing seamless integration, advanced targeting, and premium inventory, both companies are shaping the future of programmatic CTV advertising.
This collaboration not only enhances opportunities for advertisers and publishers but also paves the way for more immersive and engaging ad experiences for viewers.
Final Thoughts
The Axis and TriCoast partnership highlights the potential of connected TV to revolutionize digital advertising. Through this collaboration, advertisers can access premium ad placements, publishers can maximize their revenue, and viewers can enjoy more relevant and engaging ads.
With their combined expertise, Axis and TriCoast are poised to redefine the standards of CTV advertising, ensuring a bright future for all stakeholders in the AdTech ecosystem.