Exact Market, a WBENC-certified, woman-owned technology marketing agency, has introduced an innovative AI Go-to-Market (GTM) Practice to help technology companies differentiate their offerings and achieve leadership in the competitive artificial intelligence (AI) sector. This comprehensive service suite is designed to create compelling AI narratives, execute impactful campaigns, and develop strategies that enable businesses to thrive in today’s crowded marketplace.
Addressing a Critical Gap in the AI Industry
As the AI industry continues to evolve rapidly, many companies face the challenge of bringing their solutions to market efficiently. Technical innovation often outpaces go-to-market strategies, leaving companies struggling to stand out. Exact Market’s new AI GTM Practice addresses this gap by leveraging its in-house expertise and proven frameworks to bridge the divide between technological development and effective marketing.
This practice empowers companies to:
- Engage target audiences effectively.
- Generate sustained demand.
- Strengthen sales and partner ecosystems to drive measurable results.
Expert Leadership Driving Transformation
“The AI market has reached a pivotal inflection point,” says Rachel Beckler, AI GTM Practice Leader at Exact Market. “Success will belong to those who can turn vision into action and build trust in the marketplace. Our dedicated practice is purpose-built to meet this need, offering strategies and solutions that amplify how AI innovations are brought to market and fully realize their potential.”
A First-of-Its-Kind Managed Service Practice
Exact Market has positioned itself as a pioneer in the technology marketing space. According to Susie Almaneih, co-founder and CEO of Exact Market, “We are the first and only tech marketing agency with a dedicated managed service practice tailored to the unmet needs of AI differentiation in the technology industry.”
The AI GTM Practice joins Exact Market’s trusted portfolio of marketing solutions, helping organizations—ranging from startups to Fortune 100 companies—strategically position themselves to seize market opportunities and scale to meet industry demands.
Comprehensive Services for the Technology Industry
The AI GTM Practice offers a comprehensive suite of services tailored to meet the needs of technology companies. These services include:
1. Strategic Workshops and Go-to-Market Development
Exact Market conducts workshops to help companies refine their AI strategies. These sessions focus on identifying unique selling points, aligning business goals, and crafting actionable go-to-market plans.
2. Market Analysis and Competitive Positioning
The practice provides in-depth market research to identify trends, analyze competitors, and uncover opportunities for differentiation.
3. Product and Solution Messaging
Tailored messaging ensures that AI products resonate with their target audience. Exact Market focuses on creating clear, compelling narratives that highlight a product’s value and innovation.
4. Content Planning and Development
Content is critical to building trust and driving engagement. The AI GTM Practice develops targeted content strategies, including blogs, whitepapers, case studies, and thought leadership pieces.
5. Campaign Creation and Management
From concept to execution, Exact Market designs and manages multi-channel campaigns that maximize visibility and lead generation.
6. Ecosystem and Alliance Activation
Strategic partnerships are essential in the tech industry. Exact Market helps companies activate their partner ecosystems to drive collaboration and amplify their reach.
7. Sales Enablement and Demand Generation
To ensure long-term success, the practice provides tools and training to empower sales teams and generate sustained demand for AI solutions.
Unlocking Market Leadership in AI
Exact Market’s AI GTM Practice is uniquely designed to address the challenges and opportunities in today’s AI-driven world. By combining strategic insight with innovative marketing techniques, the practice helps technology companies:
- Build market trust.
- Enhance brand differentiation.
- Accelerate business growth.
As AI continues to transform industries, organizations equipped with the right go-to-market strategies will stand out and lead the way. Exact Market’s new practice offers the tools and expertise necessary to make this a reality.
About Exact Market
Exact Market is a WBENC-certified, woman-owned technology marketing agency specializing in helping companies navigate complex markets and achieve leadership positions. With decades of experience, the agency provides tailored solutions that drive innovation, engagement, and measurable success.