Introduction: Transforming Advertising with Process Intelligence
In an exciting new partnership, MINT, the global leader in Advertising Resource Management (ARM) software, has joined forces with Celonis, the world leader in Process Mining and Process Intelligence. This collaboration will embed cutting-edge process intelligence into MINT’s software, enabling organizations to unlock valuable insights on how their marketing and media processes operate—and how they can be optimized. The focus is on delivering unparalleled value to industries, with a primary emphasis on enhancing marketing and media activities for global advertisers.
MINT Becomes Celonis’ Partner Platform in Marketing & Media
As part of this groundbreaking global collaboration, MINT will become the primary partner platform for Celonis’ solutions in the marketing and media sector. Celonis, which has already made a significant impact across industries like finance, customer experience, and supply chain, is now expanding its reach into advertising. This partnership enables MINT’s ARM solution to integrate seamlessly with Celonis’ process intelligence capabilities, creating a powerful combination that helps businesses improve operational efficiency and achieve better business outcomes.
Identifying and Addressing Operational Inefficiencies
One of the most significant advantages of this collaboration is its ability to help organizations identify and address operational inefficiencies. With Celonis’ advanced process mining technology, MINT’s customers will be able to uncover inefficiencies in their media planning and buying processes. The integration allows for better collaboration between internal teams, agencies, and stakeholders, resulting in faster approvals, smoother campaign activations, and reduced errors in managing advertising campaigns. This includes eliminating common challenges like data entry mistakes and incorrect budget allocations, leading to more accurate, effective advertising operations.
Maximizing Advertising Impact and ROI
The collaboration between MINT and Celonis doesn’t stop at operational efficiency—it extends to driving better outcomes for businesses. By leveraging Process Intelligence, businesses can maximize the impact of their media budgets and media performance. With a single source of truth for all advertising data, the partnership enables improved budget utilization, enhanced reporting capabilities, and AI-powered suggestions for better budget allocation.
Organizations can also automate much of the media activation process, ensuring that campaigns are not only optimized but also executed with speed and accuracy. This allows for continuous improvement of ROI, making the entire advertising workflow more effective and streamlined.
A Unified Approach to Advertising Workflow and Process Optimization
By combining MINT’s advanced ARM solution with Celonis’ Process Intelligence Platform, businesses will have access to an all-encompassing toolset that tackles multiple layers of the advertising process. The collaboration will enhance capabilities to automate processes, optimize performance, and provide businesses with real-time data and actionable insights. This holistic approach will help organizations realize greater efficiencies across every aspect of their advertising operations.
AI and Automation at the Core
At the heart of this collaboration is the power of AI and automation. MINT’s AI-driven solutions, coupled with Celonis’ process intelligence technology, provide businesses with the tools they need to not only optimize their advertising workflow but also leverage predictive insights for smarter decision-making. Automation throughout the media activation process will reduce the manual effort required, freeing up teams to focus on strategic, high-value tasks while boosting overall campaign effectiveness.
Expert Insights from MINT and Celonis Leaders
Marc Kinast, VP of Corporate Development at Celonis, commented, “We are dedicated to supporting enterprises in their pursuit of operational excellence across all areas by collaborating with domain leaders in their respective areas of expertise. MINT’s platform will provide its customers with Process Intelligence, enabling them to unlock new opportunities for efficiency and optimization within their advertising operations.”
Lorenzo Larini, CEO of MINT, added, “We are thrilled to collaborate with Celonis as their first partner in the media and advertising space. By combining our innovative ARM solution with Celonis’ Process Intelligence Platform, we’re creating a powerful toolset that will revolutionize how businesses optimize their marketing and media operations, leveraging the most advanced AI and automation technologies available today.”
The Future of Marketing & Media Optimization
With the combined strengths of MINT and Celonis, organizations will gain the tools they need to achieve new levels of operational efficiency and business success. From enhanced workflow automation to AI-powered insights for better decision-making, this partnership is set to revolutionize the advertising industry. As more global enterprises turn to data-driven solutions, MINT and Celonis are leading the charge in transforming the way marketing and media operations are optimized.
About MINT
MINT is a world-leading SaaS company specializing in Advertising Resource Management (ARM). Headquartered in New York, with a global presence in cities such as London, Paris, Munich, Milan, Rome, and Sao Paulo, MINT is trusted by leading enterprise brands across industries. The company helps businesses transform into data-driven organizations by streamlining their advertising operations, optimizing workflows, and driving efficiency through automation and predictive AI.
MINT’s powerful ARM solution consolidates advertising data, processes, and resources into a unified platform, ensuring optimal governance, visibility, and effectiveness across all advertising campaigns. By leveraging cutting-edge technology, MINT enables global brands to gain control over their advertising equity and maximize the value of their marketing spend.
Conclusion: A New Era in Advertising Process Optimization
The partnership between MINT and Celonis marks the beginning of a new era in advertising process optimization. By combining MINT’s expertise in Advertising Resource Management with Celonis’ process intelligence capabilities, organizations can now unlock operational efficiencies, maximize ROI, and streamline their marketing and media operations like never before. This collaboration sets a new standard for innovation and excellence in the advertising industry, helping businesses optimize their workflows, enhance collaboration, and drive bottom-line results.