MobileFuse, a leading advertising platform specializing in in-app, CTV, and DOOH (digital out-of-home) advertising, recently announced a strategic partnership with Criteo, a prominent commerce media company. This collaboration aims to enhance MobileFuse’s retail media offerings by integrating Criteo’s Commerce Audiences, providing retail clients with deeper audience insights and increased engagement opportunities.
Strengthening Retail Media with Criteo’s Commerce Audiences
Criteo’s Commerce Audiences feature dynamic, high-intent audience segments built from real-time shopping signals. These audiences are continuously updated based on user behavior across the web and eCommerce platforms, including site activity, ad interactions, cart additions, and more. By tapping into these rich audience segments, MobileFuse empowers retail brands and advertisers with precise targeting and improved engagement, ultimately leading to higher conversions.
For retail advertisers, this partnership means they can now target consumers at every stage of their buyer journey, from product discovery to final purchase. Criteo’s real-time data, combined with MobileFuse’s premium in-app inventory, enables advertisers to reach shoppers based on their specific interests and shopping behaviors, leading to more personalized and effective campaigns.
A Win for Retail Brands and Advertisers
The integration of Criteo’s Commerce Audiences into MobileFuse’s advertising platform brings numerous benefits for retail brands and advertisers alike. By offering access to more granular audience data, the partnership allows advertisers to enhance their audience discovery and targeting efforts. This ensures that they are reaching the most relevant consumers, which translates into higher engagement rates and conversion potential.
According to Conor Donnelly, Vice President of Commerce Media & Programmatic Solutions at MobileFuse, “We’re constantly looking to provide greater value across our solutions, and Criteo’s Commerce Audiences ensure we can deliver even better audience targeting and engagement. Combining Criteo’s Commerce Audiences with our industry-leading addressable supply enhances our overall retail offering and ensures we meet the growing demands of publishers, brands, and advertisers.”
Leveraging MobileFuse’s Premium SDK-Connected In-App Supply
One of the key strengths of MobileFuse’s platform is its industry-leading SDK (software development kit), which delivers higher fill rates, eCPM (effective cost per mille), CTR (click-through rate), and revenue compared to similar open real-time bidding (oRTB) solutions. The direct app integrations via the SDK offer advertisers better reach and access to high-quality in-app placements, ensuring their ads appear in premium mobile and CTV environments.
Moreover, MobileFuse supports alternative IDs in the in-app space, including UID2.0 and RampID, making it easier for advertisers to target users across various devices and platforms. This flexibility allows brands to extend their reach beyond their own digital properties, offering them the opportunity to engage with potential customers through premium mobile apps and CTV channels.
By packaging Criteo’s Commerce Audiences with its SDK-connected supply, MobileFuse provides a powerful combination of targeting precision and premium ad placements. This partnership ensures that retail brands can reach the right audiences, drive meaningful engagement, and achieve their campaign goals more effectively.
The Growing Importance of Retail Media
Retail media is becoming an increasingly important channel for advertisers looking to maximize their return on investment (ROI). As more consumers shop online and engage with digital platforms, the ability to target them based on their real-time behaviors and preferences is critical. The partnership between MobileFuse and Criteo enables advertisers to capture this growing market opportunity by delivering more relevant and impactful campaigns.
Sean Deane, Vice President of Publisher Partnerships, Americas at Criteo, emphasizes the value of this collaboration: “Partners like MobileFuse are working with Criteo to capture more value from the growth of retail media. Leveraging Criteo’s Commerce Audiences, which represents trillions of consumer journeys across 700 million daily active users, partners can supercharge their inventory while delivering improved campaign performance to their buyers.”
As retail media continues to evolve, brands and advertisers are increasingly seeking solutions that provide real-time audience insights and effective campaign optimization. MobileFuse’s partnership with Criteo offers a comprehensive solution that addresses these needs, ensuring that retail clients can stay ahead in the competitive digital landscape.
Driving Campaign Success Through Innovative Solutions
The combination of Criteo’s advanced audience data and MobileFuse’s premium advertising supply creates a win-win scenario for both publishers and advertisers. By offering advertisers access to continuously refreshed audience segments, MobileFuse enables them to better connect with consumers and drive more conversions.
As retail media becomes a key pillar of modern advertising strategies, MobileFuse remains committed to providing innovative solutions that deliver measurable results. By leveraging the power of real-time data and premium ad placements, MobileFuse and Criteo are helping retail brands reach their target audiences more effectively and optimize their campaigns for success.
Conclusion: Unlocking New Opportunities in Retail Media
The partnership between MobileFuse and Criteo represents a significant step forward for retail media. By combining Criteo’s high-intent Commerce Audiences with MobileFuse’s industry-leading in-app and CTV inventory, the two companies are creating new opportunities for retail brands and advertisers to engage with consumers in meaningful ways. This collaboration underscores MobileFuse’s commitment to driving innovation and delivering value for its clients in an increasingly competitive advertising landscape.
As retail media continues to grow in importance, MobileFuse and Criteo are well-positioned to help brands and advertisers navigate this evolving space and achieve their marketing goals.