Propel Software, a pioneer in Product Value Management (PVM) platforms, has announced the launch of its groundbreaking ‘Product Spotlight’ feature. Designed to integrate seamlessly with Salesforce, Product Spotlight empowers businesses to boost sales, enhance customer relationships, and streamline access to enriched product information. This innovative feature will debut at the Salesforce Manufacturing Summit on January 15 in Atlanta, where Propel’s customer, Girtz Industries, will showcase its real-world benefits.
What is Product Spotlight?
Product Spotlight enables Salesforce users to access detailed and contextual product information directly within the Salesforce applications they rely on daily. By providing real-time insights across the product lifecycle, this feature accelerates decision-making and enhances the value of business operations across sales, customer interactions, and field services. Unlike traditional tools, Product Spotlight delivers live data without requiring complex integrations or duplicating information.
Key Benefits of Product Spotlight
1. Improved Sales Opportunities
Product Spotlight opens new avenues for upselling and cross-selling by centralizing product data. Sales representatives can access accurate and enriched content, such as the status of engineer-to-order products and specifications for product setup. This centralized information also includes:
- Related accessories for inclusion in quotes, boosting upsell opportunities.
- Product specifications for setup and activation to streamline the sales process.
2. Faster Customer Support Resolutions
Timely access to product data is critical for customer support teams. With Product Spotlight, teams can access:
- Supporting documents such as assembly instructions, maintenance guides, and user manuals.
- Critical details, including quality issues, recall information, and product variants.
This streamlined information flow speeds up resolution times, enabling support teams to deliver a superior customer experience.
3. Enhanced Field Service Efficiency
Field engineers often face challenges accessing relevant product data on-site. Product Spotlight solves this by providing:
- Instant access to assembly instructions, maintenance guides, and user manuals.
- Engineering design files and field-replaceable unit details.
- Quality reports and remediation information for real-time issue resolution.
With these tools, field service teams can operate more efficiently and address customer needs promptly.
Real-World Impact: Girtz Industries’ Perspective
Luke Grube, Senior Systems Administrator at Girtz Industries, highlights the transformative power of Propel’s solutions: “Having product data on one platform across sales, finance, and engineering has driven greater efficiency and profit across our business. Combining Propel with our Rootstock ERP and Salesforce CRM has resulted in 25% faster change orders, enabling us to focus on building innovative products.”
Grube further emphasizes the potential of Product Spotlight to enhance operations: “By providing tailored views of product information for roles in sales, service, and support, Product Spotlight can help us grow our business while delivering an exceptional customer experience.”
The Propel Advantage: A Continuous Product Thread
What sets Propel apart is its unique capability to offer a continuous product thread. By linking connected items to SKUs and serialized assets, Propel infuses Salesforce objects with detailed, contextualized product information. Eric Schrader, Chief Product Officer at Propel, explains: “Propel is the only single-platform solution that enables companies to grow sales, streamline support, and deliver highly effective service by providing real-time product information directly within Salesforce Clouds.”
Schrader adds, “Product Spotlight changes how companies work. It makes smart decisions swift and easy by delivering the right data to the right roles. This ensures that every team member—from sales to service—has the tools they need to excel.”
How Product Spotlight Unlocks Value Across Salesforce Clouds
Product Spotlight enhances Salesforce’s capabilities by:
- Sales Cloud: Empowering sales teams with accurate and enriched product data to drive revenue growth.
- Service Cloud: Enabling customer support teams to resolve issues faster with timely access to critical product information.
- Manufacturing Cloud: Equipping field engineers with real-time data for efficient on-site service operations.
This holistic approach ensures that businesses can maximize the value of their Salesforce investment.
Seamless Integration Without Complexity
One of the standout features of Product Spotlight is its ability to integrate seamlessly into existing Salesforce environments. Businesses can leverage live data without worrying about complex integrations or data duplication. This simplicity allows organizations to quickly adopt the feature and start realizing its benefits.
Propel Software’s ‘Product Spotlight’ is a game-changer for businesses using Salesforce. By providing real-time, contextualized product information, it enhances sales opportunities, streamlines customer support, and boosts field service efficiency. With its seamless integration and user-centric design, Product Spotlight is poised to redefine how companies manage product data within Salesforce.
As Propel unveils this innovative solution at the Salesforce Manufacturing Summit, businesses have an exciting opportunity to explore how Product Spotlight can transform their operations. Propel continues to lead the way in Product Value Management, empowering organizations to deliver exceptional products and experiences.