Raymour & Flanigan, the Northeast’s largest furniture retailer, is taking a bold step in digital innovation with the launch of its 3D Cloud Sectional Configurator. This cutting-edge tool simplifies the sectional sofa buying process through real-time customization, ensuring a seamless and error-free shopping experience for customers. By integrating this configurator with its online and in-store platforms, the company enhances its hybrid retail approach, making furniture shopping more accessible, engaging, and enjoyable.
A Seamless Blend of Technology and Furniture Shopping
Incorporating the 3D Cloud Sectional Configurator into its digital ecosystem reinforces Raymour & Flanigan’s reputation for leveraging technology to improve customer experiences. The new tool complements existing digital features such as 3D Cloud 360 Spins, WebAR (47x ROI), and the Room Planner, which has already helped create thousands of buyable room designs.
With over 85% of customers researching products online before visiting physical showrooms, the configurator plays a pivotal role in bridging the online and in-store experience. It empowers users to explore and customize sectional options in advance, streamlining the decision-making process once they arrive at a showroom.
The Power of Customization: Enhancing the Buying Journey
Designed for flexibility and user-friendliness, the 3D Cloud Sectional Configurator allows customers to personalize their sectional sofa selections effortlessly. Whether a customer is browsing online or working with a sales associate in-store, the tool offers a cohesive shopping experience tailored to their preferences.
Key Features of the Configurator
- Real-Time Customization
Customers can explore various configurations, materials, and features, enabling them to visualize their ideal sofa setup instantly. - Mobile-Friendly Access
The tool works seamlessly on mobile devices, supporting both self-service browsing and guided assistance in-store. - Ease of Use
A single web-based application caters to all use cases, integrating pricing details and an add-to-cart feature for a streamlined checkout process. - Hybrid Shopping Integration
By supporting both online and in-store purchases, the configurator ensures a consistent shopping experience across platforms. - Analytics Integration
The configurator tracks performance data, providing insights into customer interactions across the web and showrooms, aiding in continual improvement.
Expanding Possibilities with Sectional Collections
At launch, the 3D Cloud Sectional Configurator includes over 25 stocked sectional collections, including the popular ModularOne sectional collection. Most of these options are available for delivery within three days or less, showcasing Raymour & Flanigan’s commitment to efficiency.
After selecting a sectional style, customers can explore a diverse range of:
- Fabric choices
- Configuration options
- Specialized features
This unparalleled level of customization ensures that each customer finds a product that perfectly matches their lifestyle and design preferences.
A Collaborative Approach to Innovation
The successful implementation of the 3D Cloud Sectional Configurator stems from the strong collaboration between Raymour & Flanigan and 3D Cloud.
Industry Insights from Leaders
“The 3D Cloud platform offers a single source of truth, making it easy for us to manage and deploy 3D content across applications,” said Katharine Martin, Senior Site Merchandiser for Raymour & Flanigan. She emphasized how the tool enhances the hybrid shopping journey by connecting online browsing with in-store purchases.
Echoing this sentiment, Beck Besecker, CEO and Co-Founder of 3D Cloud, said, “We are proud to offer a platform that supports Raymour & Flanigan’s vision of delivering endless possibilities for their customers.”
Redefining Digital Strategy in Furniture Retail
Raymour & Flanigan’s investment in the 3D Cloud Sectional Configurator reflects its commitment to staying ahead in the competitive furniture retail market. By integrating innovative tools like the configurator into its operations, the company achieves two key goals:
- Superior Customer Experience
Enhancing the shopping journey through technology fosters customer loyalty and satisfaction. - Operational Efficiency
Streamlined processes and data-driven insights optimize both online and in-store interactions, driving sales growth.
Why the 3D Cloud Sectional Configurator Matters
The configurator is not just a tool; it’s a game-changer for how customers approach furniture shopping. Its mobile-friendly design, ease of use, and hybrid shopping support cater to modern consumers’ expectations, ensuring that Raymour & Flanigan continues to deliver exceptional service.
Looking Ahead: A Future of Endless Possibilities
As Raymour & Flanigan continues to evolve its digital strategy, tools like the 3D Cloud Sectional Configurator pave the way for more immersive and personalized shopping experiences. By prioritizing innovation and customer-centric solutions, the company solidifies its position as a leader in the furniture retail industry.