In a move to improve healthcare communication and outcomes, Sharecare, a leader in health tech innovation, has announced the expansion of its interactive media solutions. The new suite, designed to empower patients and providers, focuses on educating and activating individuals to take meaningful steps toward better health and well-being. This comprehensive suite aims to address key challenges, including low health literacy and the disconnect between patients and their healthcare providers.
The Need for Improved Health Communication
The U.S. healthcare system faces significant challenges in ensuring patients fully understand their conditions and the treatments available. Sharecare’s new offerings are tailored to address this issue by providing clear, engaging, and easily digestible content that promotes health literacy, supports patient-provider communication, and empowers individuals to make informed decisions.
According to Michael Joachim, General Manager of Life Sciences at Sharecare, “We designed these new offerings to help stakeholders address the epidemic of low health literacy among consumers in the U.S. and remedy the ongoing misalignment between patients and their healthcare providers.” The goal is to ensure that patients are equipped with actionable, trustworthy information, enabling them to make informed decisions about their health.
Sharecare’s New Interactive Solutions
Sharecare’s suite of new interactive media tools builds on the company’s already successful patient engagement strategies, focusing on education, activation, and fostering meaningful dialogue. Here are the six innovative solutions now available to support healthcare providers and life sciences brands in their campaigns:
1. Condition Cloud: A New Way to Explore Health Topics
The Condition Cloud is a unique, interactive tool designed to connect patients with relevant health education based on the terms most commonly searched by others with similar conditions. By compiling an aggregate “word cloud” of the most popular keywords associated with a specific condition, this tool helps patients explore various health topics such as symptoms, treatment options, lifestyle management, and mental health support. This easy-to-use, customizable solution empowers patients to take charge of their health by accessing critical information that others with the same condition seek.
2. Condition Explorer: Visualizing Disease Progression
The Condition Explorer offers a deeper understanding of disease progression by showing the various stages of a condition and the factors that influence its course. By incorporating user-generated input, patients and caregivers can see how factors like treatment adherence impact outcomes over time. This visual tool allows users to understand risks, potential outcomes, and tips for managing the condition more effectively.
3. Condition Matrix: Interactive VR for Comprehensive Disease Understanding
For patients seeking a more immersive experience, Condition Matrix uses cutting-edge virtual reality (VR) graphics to show how a condition affects the entire body. This interactive module allows users to navigate through different body parts and organs impacted by the disease, uncovering primary and secondary effects. The Condition Matrix brings a deeper level of engagement and understanding to patients, helping them visualize the full scope of their disease.
4. Animated Condition Guide: Simplifying Complex Health Information
The Animated Condition Guide takes a creative approach to improving health literacy by using animated characters to explain complex health topics in simple, accessible language. This solution is especially beneficial for patients struggling with fear or confusion about their diagnosis. By offering easy-to-understand, medically verified facts in a conversational tone, it helps patients retain key information while easing anxiety. The guide also directs patients to additional resources for further education.
5. Dx Dialogues: Informative Content for Healthcare Providers
Dx Dialogues is a unique content platform aimed at healthcare providers. It provides insightful discussions and expert-driven content on various medical topics, including treatment innovations, health equity, and efficacy. Featuring a mix of videos, interactive polls, and medically reviewed articles, Dx Dialogues offers physicians timely, relevant information that helps them stay informed and enhance their clinical practice.
6. HealthLink: Bridging the Gap Between Providers and Patients
HealthLink is an infographic-based tool that helps bridge the communication gap between patients and healthcare providers. It addresses the top three things both parties want the other to know, improving alignment during medical visits. This solution helps foster better understanding between patients and providers, enhancing productivity during visits and improving health outcomes.
Impact on Life Sciences Marketing and Patient Engagement
Sharecare’s interactive solutions offer life sciences brands the ability to align their marketing efforts with up-to-date consumer insights and healthcare trends. By leveraging immersive media and interactive health education tools, these solutions provide customizable, condition-specific content that resonates with patients and enhances their understanding of their health conditions.
Additionally, Sharecare’s solutions support better communication between patients and providers, which is essential for improving adherence to treatment plans and overall health outcomes. Sharecare’s focus on actionable information and industry-leading technology makes it an ideal partner for healthcare brands looking to enhance patient engagement and boost the effectiveness of their campaigns.
Proven Success in Improving Health Outcomes
Sharecare’s programs have already proven their effectiveness, with studies showing that engagement with Sharecare’s solutions leads to higher-quality audiences and better health outcomes. For instance, Sharecare’s initiatives have been shown to generate 2 to 3 times better audience quality compared to other data partners, and participants are 63% more likely to have a related conversation with their doctor. Furthermore, 83% of new prescriptions are written by primary care physicians for patients engaged with Sharecare’s programs.
Looking Ahead: Support for 2024 and Beyond
These new interactive media solutions are now available to support campaigns for the fourth quarter of 2024, with the option to reserve them for 2025. Life sciences brands and healthcare providers can take advantage of Sharecare’s customer activation and management tools to improve their outreach, connect with patients, and achieve better health outcomes.
Conclusion
With the expansion of its interactive media suite, Sharecare continues to lead the charge in improving patient education, engagement, and communication within the healthcare ecosystem. By addressing critical issues like low health literacy and the gap between patients and providers, Sharecare’s new solutions provide the tools necessary to drive better health outcomes. As health tech continues to evolve, Sharecare remains a trusted partner for life sciences brands seeking to enhance their patient engagement efforts and improve healthcare experiences across the board.