Superside, a global leader in AI-powered creative services, has announced the launch of Superads, an innovative AI-driven tool designed to revolutionize how creative teams and performance marketers approach advertising. Superads offers businesses instant insights, visual reporting, and AI-powered dimensions that enhance performance across popular ad platforms like Meta, LinkedIn, and TikTok. This launch promises to empower marketers and designers with data-driven tools that maximize the return on investment (ROI) of digital ad campaigns.
Bridging the Gap: Making Creative Performance Data Actionable
Superads addresses a critical gap in the market by making creative performance data accessible, comprehensible, and actionable for everyone in the advertising ecosystem—especially creative leaders. Designed for fast-growing brands, digital agencies, and growth executives, Superads brings creative and performance teams together on a single platform, providing deeper insights than ever before.
Creative teams can now access data that details the impact of various ad elements, such as tone, color, hooks, emotional triggers, and value propositions. This allows designers to make informed decisions, ensuring their creative work aligns with the business goals and enhances campaign performance.
The Importance of Creative Performance in Marketing Success
According to Fredrik Thomassen, CEO and Co-Founder of Superside, “The performance of creative is the single most important factor in digital marketing and advertising success.” With the rapid pace of marketing, creatives and growth leaders can no longer afford to waste time navigating unknowns and making decisions based on guesswork. Instead, they need fast, definitive insights powered by accurate, data-driven results to continuously optimize their campaigns.
As advertising becomes increasingly dynamic, Superads ensures that all stakeholders, from designers to marketing leaders, can access real-time insights and take immediate action to improve campaign impact. With AI-backed tools that automate data analysis, Superads transforms how digital teams collaborate and respond to ad performance metrics.
Key Features of Superads
Superads offers a comprehensive suite of features that enhance how teams manage and optimize ad performance across multiple platforms. Here’s a closer look at the key features:
1. Instant Ad Insights
Gain precise insights into ad performance across LinkedIn, TikTok, and Facebook. Superads provides easy-to-understand metrics, increasing collaboration and information sharing across teams, making it easier to improve ad performance in real-time.
2. Cross-Account Analysis
Superads simplifies the process of analyzing data by allowing you to quickly assess performance across multiple ad accounts from a single platform. This enables teams to make faster decisions and saves time on manual data aggregation.
3. Shareable Reports and Dashboards
The drag-and-drop builder allows users to create highly visual reports and dashboards that are easy to share across teams. Multiple filters provide a customizable reporting experience, allowing for tailored insights that cater to specific business needs.
4. Custom Dimensions and AI-Analyzed Dimensions (Beta)
Superads offers custom dimensions and AI-analyzed dimensions that allow businesses to analyze ad elements such as product type, audience, value propositions, and more. This in-depth analysis helps identify which creative elements are driving performance and conversions.
5. AI Co-Pilot (Beta)
The AI Co-Pilot feature allows users to ask questions about their data, edit reports, and summarize key findings, making data analysis even more efficient. This feature empowers users to gain insights quickly and take actionable steps without needing specialized data expertise.
Superads: A Smarter, Data-Driven Approach to Ad Creation
Superads reflects the shift in digital marketing toward leveraging AI to optimize ad creatives and tailor them to fit specific platform algorithms and audience interests. As Jing Kjeldsen, CTO and Co-Founder of Superside, notes, “Superads was developed in close partnership with media buying agencies to address the evolving needs of today’s performance marketers. Our proprietary AI empowers marketers to drill deep into the creative elements that drive results, while automating the heavy lifting.”
This approach ensures that marketers and creative teams no longer have to manually test and tweak ads but can instead rely on Superads to deliver actionable insights that lead to smarter, more effective campaigns.
Real-World Impact: Users Share Their Experience with Superads
Before adopting Superads, Fredrik Olsson Winell, Performance Marketing Manager at Sana Pharma Medical, shared that his team struggled with navigating multiple business insights dashboards and reporting tools. “Superads is an easy-to-navigate one-stop shop for quick insights into ad performance. Now, our entire team can quickly and easily make data-driven decisions and track performance across multiple ad accounts,” he said.
By consolidating various performance metrics into one tool, Superads enables marketing teams to operate more efficiently and make informed decisions faster, driving better ROI for their campaigns.
Why Choose Superads?
Superads is designed to be a game-changer for creative teams and performance marketers. With its intuitive interface, AI-driven insights, and comprehensive features, Superads empowers businesses to optimize ad performance across platforms while fostering collaboration between creative and growth teams. Whether you’re managing a single account or running complex, multi-channel campaigns, Superads simplifies the process of understanding and acting on creative performance data.
Get Started with Superads Today
For more information or to sign up for a free trial of Superads, visit www.superads.ai.
About Superside
Superside is the world’s leading AI-powered creative service, designed to be an extension of in-house teams. Providing scalable, world-class creative solutions to over 450 global companies, including Amazon, Meta, Salesforce, and Google, Superside is at the forefront of reimagining creative production. Since 2015, Superside has been shaping the future of creativity in the AI era, offering enterprises innovative, AI-powered services that keep them competitive in a rapidly evolving market.