Today, Teradata and ActionIQ unveiled a brand-new collaborative service for Teradata VantageCloud clients that focuses on marketing and customer experience (CX) activations. This new service is now finished and available to clients, and it integrates with VantageCloud and ActionIQ. The cooperation exemplifies Teradata’s open and interconnected ecosystem, which also features a solid alliance with ActionIQ to take use of the businesses’ combined expertise in marketing and advertising technology for CX.
Together, the two businesses hope to provide everyone in the company more access to customer data while giving technical teams more control. Businesses can obtain a thorough 360-degree perspective of their customers, encourage more meaningful conversations, and provide better experiences by combining Teradata VantageCloud’s harmonised data strategy and advanced analytics with all of ActionIQ’s latest customer experience apps.
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According to Lisa Stewart, Senior Vice President, Worldwide Partners and Alliances at Teradata, “the alliance between Teradata and ActionIQ is a win for customers interested in improving their customer experience and fostering profitable growth.” Businesses can unleash the full potential of their customer data, improve agility, speed time-to-value, and provide amazing customer experiences with the help of ActionIQ’s expertise in advertising and marketing technology for CX and Teradata’s comprehensive cloud analytics and data platform.
“Teradata’s unmatched legacy in data analytics and ActionIQ’s marketer-friendly CDP (customer data platform) position us to redefine customer experiences,” stated Tasso Argyros, CEO and Founder of ActionIQ. “Our shared vision is to enable faster innovation, better judgement, and real customer connections for businesses.”
Businesses can enable quicker innovation, better decision-making, and improved customer experiences, particularly for AI and ML, with Teradata VantageCloud, the whole cloud analytics and data platform, and ActionIQ. In order to provide marketers the best of both worlds in terms of performance, enterprise size, and security, ActionIQ’s innovative composable architecture pushes queries into VantageCloud while still allowing for simple, self-service data access. This enables self-serve use cases through smooth and scalable interfaces with owned and paid channels, giving business teams direct but restricted access to data. Zero data latency, scalable governance, and worry-free integrations will assist IT and data teams, freeing up resources hitherto used to manage constantly shifting requirements. This alliance aims to improve company teams’ retention, increase loyalty, and future-proof acquisition marketing methods.
Customers of Teradata VantageCloud will get access to a variety of ActionIQ offerings, including:
- An audience segmentation tool called ActionIQ Audience Centre makes it possible to manage audience data for customised marketing campaigns and one-on-one client interactions.
- For personalised customer experiences, real-time CX enables access to client profiles and behaviour.
- IdentityPlus offers thorough identity resolution capabilities that enable better understanding of client identities and behaviours, leading in personalised experiences and enhanced targeting.
- A drag-and-drop canvas is provided by Journey Orchestration for creating multi-step, multi-channel customer journeys. All of these applications can now map straight to Teradata VantageCloud as a result of this new agreement.