Tookey.io, a dynamic, Tinder-like platform for Web3 partnerships, has raised $375,000 in a pre-seed funding round, positioning itself at a $5 million post-money valuation. Blockchair, a prominent blockchain search engine, led this funding round, signaling their strong belief in Tookey.io’s mission. The news first surfaced on Cryptonews and was later confirmed by Blockchair on Twitter/X, where they expressed excitement about supporting Tookey.io’s innovative approach to facilitating Web3 partnerships.
Tookey.io’s Mission to Foster Web3 Collaboration
Web3 continues to grow rapidly, yet establishing meaningful partnerships remains challenging for many startups. Tookey.io is addressing this gap by offering a streamlined solution that pairs Web3 projects based on mutual goals and interests, much like a B2B Tinder. This unique approach encourages collaboration, which can accelerate the adoption of blockchain technology across sectors.
“Tookey.io aligns perfectly with our vision of a more open and accessible Web3 ecosystem,” said Yedige Davletgaliyev, Chief Research Officer at Blockchair. “By streamlining the partnership process, the platform empowers startups to leverage the power of collaboration, ultimately accelerating blockchain adoption.”
A New Twist on Collaboration: Tinder-Style Partnerships for Web3
Tookey.io was founded by Aler Denisov and Vasiliy Shilov as an AI-powered collaborative marketing platform designed to revolutionize Web3 networking. With a platform that acts like a “Tinder for Web3 partnerships,” Tookey.io offers startups a comprehensive set of tools to establish and control their partnerships effectively. This “matchmaking” system helps Web3 projects:
- Share knowledge
- Split marketing expenses
- Co-create engaging campaigns (e.g., collaborative giveaways and cross-promotions on social media)
Through an intelligent algorithm, Tookey.io’s platform identifies synergies between different projects, aiming to drive innovation and boost visibility for all involved.
“It’s a co-creation platform for building connections, reimagined for the Web3 marketing space,” shared Alex Batrachenko, ex-Ethereum Foundation and ex-Alchemy Growth Strategist. Batrachenko believes that Tookey.io is redefining how partnerships are forged in Web3, fostering collaborations that were previously difficult to initiate.
How Tookey.io Enhances the Web3 Marketing Space
The platform is designed to address a common problem in Web3—user experience. Traditional B2B platforms often fall short in facilitating seamless collaborations, especially in a decentralized environment. Tookey.io’s AI-powered matchmaking capabilities bring a layer of sophistication to this process, helping companies find partners with similar marketing goals.
Victor Estival, Head of Product Marketing at Polygon Labs, noted, “Web3 UX needs improvement, and a smooth marketplace experience is key. We’re focused on being EVM-compatible, with tools like Tookey.io helping merge off-chain and on-chain worlds.”
Tookey.io emphasizes transparency, security, and simplicity, which are vital for building trust within the Web3 community. This approach allows startups to efficiently share resources, reducing marketing costs while maximizing their campaign reach.
The Path to Launch: Upcoming Features and Future Goals
As Tookey.io approaches a full platform launch, their initial target is to onboard 2,000 accounts. In anticipation of this milestone, early adopters will have the opportunity to launch their first campaigns starting October 16, 2024. Users who join early will also gain access to the platform’s private Co-marketing Club on Telegram, where they can connect with other startups and plan collaborative marketing efforts.
Funding Allocation and Growth Objectives
With this new injection of $375,000 in funding, Tookey.io is focused on scaling its platform and expanding its reach within the Web3 community. Specifically, the funds will go toward:
- Platform Promotion and Onboarding: Tookey.io aims to bring 5,000 startups on board in its initial growth phase, laying the foundation for a robust marketing ecosystem.
- Platform Enhancements: Key features, such as a token launch and referral program, are on the horizon. These additions are expected to streamline user engagement and further incentivize partnerships within the Web3 space.
Demo Day Highlights
As part of their pre-launch activities, Tookey.io hosted a Demo Day event where co-founders and key stakeholders, including Yedige Davletgaliyev, Victor Estival, and Alex Batrachenko, presented the platform. They addressed critical questions from potential users about the challenges and benefits of forming partnerships in Web3. The event served as a great opportunity for startups to gain insights into Tookey.io’s vision and learn how they can leverage the platform for growth.
What Sets Tookey.io Apart in the Competitive Web3 Landscape?
The Web3 space is becoming increasingly crowded, but Tookey.io’s unique value proposition stands out. Here are a few distinguishing features that make Tookey.io a game-changer for Web3 partnerships:
- AI-Driven Matching: The intelligent matchmaking system ensures that partnerships are not just convenient but also aligned in terms of goals, creating a higher potential for successful collaborations.
- Transparency and Control: Startups have full control over settings, configurations, and partnership options, offering a user-centric experience.
- Community Building: With tools for knowledge sharing and cost-sharing, Tookey.io is helping Web3 startups build a collaborative community rather than operating in isolation.
These differentiators highlight Tookey.io’s potential to serve as a central hub for Web3 partnerships, driving collaboration and accelerating growth for the entire ecosystem.
Conclusion: A Promising Future for Tookey.io in Web3 Marketing
Tookey.io’s success in raising $375,000 demonstrates the confidence investors have in its potential to reshape Web3 marketing. With a growing interest in blockchain and decentralized networks, the platform’s launch comes at an opportune time. By facilitating meaningful partnerships, Tookey.io is paving the way for a new era of collaboration in Web3, where startups can connect, share resources, and scale together.
The platform’s full launch, expected to follow once 2,000 accounts are onboarded, is just the beginning. As Tookey.io continues to roll out new features and attract more startups, it has the potential to become a cornerstone of Web3 marketing partnerships. For Web3 startups, Tookey.io offers a revolutionary approach to partnerships that promises efficiency, innovation, and an exciting pathway to growth in the decentralized ecosystem.