In a strategic move to fortify its position in the rapidly evolving food tech industry, ChowNow, a leading online ordering system for restaurants, has acquired Cuboh, a cutting-edge marketing platform designed specifically for the restaurant sector. This acquisition marks a significant milestone for ChowNow, as it expands its suite of offerings to provide restaurant partners with a comprehensive solution that combines online ordering, marketing automation, and customer engagement tools.
Founded in 2011, ChowNow has established itself as a trusted partner for thousands of restaurants across North America, offering a commission-free online ordering platform that seamlessly integrates with restaurants’ existing websites and branded mobile apps. By eliminating the need for third-party marketplaces and their associated fees, ChowNow has empowered restaurants to retain more profits while maintaining control over their online presence and customer data.
Cuboh, on the other hand, has made a name for itself as a cutting-edge marketing platform tailored specifically for the restaurant industry. Launched in 2017, Cuboh’s innovative tools have enabled restaurants to streamline their marketing efforts, automate campaigns, and foster deeper connections with their customers through targeted messaging, loyalty programs, and data-driven insights.
The acquisition of Cuboh represents a strategic alignment of two industry leaders, each bringing complementary strengths to the table. By combining ChowNow’s robust online ordering capabilities with Cuboh’s advanced marketing tools, the resulting platform promises to revolutionize the way restaurants engage with their customers and drive growth.
“We are thrilled to welcome Cuboh to the ChowNow family,” said Chris Webb, CEO of ChowNow. “This acquisition underscores our commitment to providing restaurants with a comprehensive suite of tools that not only simplifies online ordering but also empowers them to build stronger relationships with their customers through personalized marketing and engagement strategies.”
Through this acquisition, ChowNow will integrate Cuboh’s powerful marketing automation features into its existing platform, enabling restaurants to seamlessly manage their online ordering and marketing efforts from a single, user-friendly interface. This integration will unlock a wealth of new capabilities, including:
- Automated Marketing Campaigns: Restaurants can now effortlessly create and execute personalized marketing campaigns, leveraging Cuboh’s advanced segmentation tools to target specific customer groups with tailored promotions, offers, and messaging.
- Customer Loyalty Programs: Building customer loyalty is crucial for any restaurant’s success. With Cuboh’s loyalty program features, restaurants can now reward their most valued patrons with exclusive perks, discounts, and incentives, fostering long-lasting relationships and driving repeat business.
- Data-Driven Insights: By combining online ordering data from ChowNow with Cuboh’s robust analytics capabilities, restaurants will gain unprecedented visibility into customer behavior, preferences, and trends. This invaluable data can inform strategic decision-making, menu planning, and targeted marketing efforts.
- Integrated Customer Communications: With the ability to seamlessly communicate with customers across multiple channels, including email, SMS, and push notifications, restaurants can now deliver timely and relevant messages, promotions, and updates, ensuring a consistent and engaging customer experience.
- Streamlined Operations: By consolidating online ordering and marketing efforts into a single platform, restaurants can streamline their operations, reducing the need for multiple systems and minimizing the risk of data silos or inconsistencies.
The acquisition of Cuboh represents a significant milestone for ChowNow, as the company continues to expand its offerings and solidify its position as a comprehensive solution provider for the restaurant industry. By combining the strengths of both platforms, ChowNow aims to empower restaurants with the tools they need to thrive in an increasingly competitive landscape.
“We are excited to join forces with ChowNow and contribute our marketing expertise to their already impressive suite of offerings,” said Annika Stensson, Co-Founder and CEO of Cuboh. “Together, we can provide restaurants with a truly holistic solution that not only drives online orders but also fosters lasting customer relationships and sustained growth.”
As the food tech industry continues to evolve, the integration of online ordering and marketing capabilities is becoming increasingly crucial for restaurants looking to stay ahead of the curve. ChowNow’s acquisition of Cuboh positions the company as a trailblazer in this space, offering a powerful and comprehensive platform that addresses the diverse needs of modern restaurants.
With a shared commitment to innovation and customer-centric solutions, ChowNow and Cuboh are poised to redefine the restaurant industry’s approach to online ordering, marketing, and customer engagement. As the integration progresses, restaurants can look forward to a seamless and intuitive experience that empowers them to connect with their customers like never before, driving growth and success in an increasingly competitive landscape.