Introduction
TripleLift, a leading ad tech platform, has been chosen as the preferred Supply-Side Platform (SSP) partner by Raptive for its Raptive Represents program. Raptive, a full-service creator media company, empowers creators with the tools they need to thrive independently. Together, the two companies aim to drive significant investment into diverse publishers, consolidate programmatic demand, and promote inclusivity in advertising.
Enhancing Investment in Diverse Publishers
The collaboration between TripleLift and Raptive will ensure greater investment in minority-owned and diverse publishers. By consolidating programmatic demand within TripleLift’s ecosystem, this partnership streamlines efforts for advertisers looking to reach diverse audiences. Agencies and brands targeting specific consumer markets now have a seamless pathway to support diverse-owned inventory, helping them meet supplier diversity goals with ease.
TripleLift: Empowering Diversity Through Technology
As the largest minority-owned SSP in ad tech, TripleLift continues to innovate in connecting advertisers with diverse publishers. The partnership with Raptive provides advertisers with direct access to Raptive’s vast inventory of diverse-owned media. This inventory, identified as the largest source for advertisers wanting to engage with minority-owned media, helps bridge the gap between inclusivity and impactful advertising campaigns.
“Given Raptive’s position representing so much of the diverse-owned digital ad inventory on the open web, this partnership makes sense for TripleLift and our goals,” said Thomas Brandon, Economic Inclusion Lead at TripleLift. “We have long been committed to helping diverse-owned businesses. Now, with Raptive’s strong relationships with this incredible community of diverse and independent creators, we can bring them even more success as a team.”
Raptive’s Role in Supporting Underrepresented Creators
Raptive exclusively represents over 500 minority-owned websites, reaching a diverse audience of 58 million people across 27 verticals. Its Raptive Represents program offers tailored advertising solutions to empower creators from diverse backgrounds. By teaming up with TripleLift, Raptive aims to amplify these creators’ voices while ensuring more advertising spend directly supports minority business owners.
“Raptive and TripleLift share a deep commitment to supporting underrepresented creators on the open web,” said Marla Newman, EVP of Sales at Raptive. “This collaboration will drive value for all involved—from creators to brands—by building authentic, inclusive representation opportunities.”
Creating Inclusive Opportunities for Advertisers and Publishers
The TripleLift-Raptive partnership provides a win-win for both advertisers and publishers. Advertisers can meet diversity and inclusion goals while gaining access to authentic, high-quality inventory that resonates with diverse audiences. Meanwhile, publishers benefit from increased visibility and revenue opportunities, fostering growth for underrepresented creators.
About TripleLift
TripleLift is an innovative advertising platform that elevates digital advertising through creativity, quality publishers, actionable data, and intelligent targeting. Facilitating over one trillion monthly ad transactions, TripleLift connects the world’s leading brands with audiences across online video, connected television, display, and native ads. As an NMSDC-certified minority-owned business, TripleLift champions economic inclusion and supports diverse spending goals.
Key highlights of TripleLift:
- Over one trillion monthly ad transactions.
- Specializes in premium formats for online video, connected TV, and native ads.
- Committed to fostering diversity and inclusion in the programmatic ecosystem.
To learn more, visit TripleLift.com.
About Raptive
Raptive is a media company that empowers creators to transform their passions into successful independent businesses. As the world’s largest ad management platform, Raptive provides creators with a comprehensive suite of monetization, audience, and business solutions. Representing over 500 diverse-owned websites, Raptive has paid creators $2.5 billion and earned its place as a top 10 global online media property.
Key highlights of Raptive:
- Exclusive representation of over 500 minority-owned websites.
- Reaches an audience of 58 million people across 27 verticals.
- Leader in Food, Family, Home, and Lifestyle categories.
- Focused on creating a sustainable future for the internet.
To learn more about Raptive’s efforts, visit Raptive.com.
The Path Forward
This partnership marks a pivotal moment for both TripleLift and Raptive, setting the stage for a more inclusive advertising landscape. By prioritizing diversity and innovation, the two companies are creating new opportunities for underrepresented creators and delivering meaningful impact for advertisers. As the collaboration grows, it promises to redefine the programmatic ecosystem with authentic representation and inclusivity at its core.
Conclusion
The alliance between TripleLift and Raptive underscores the importance of fostering diversity and inclusion in digital advertising. By empowering creators, consolidating demand, and offering streamlined solutions for advertisers, this partnership sets a new standard for the industry. With their combined efforts, TripleLift and Raptive are not only elevating diverse voices but also driving meaningful, sustainable change for the future of advertising.
Martech Insight: LILT Introduces AI-Powered Features for Enhanced Global Content Management