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Home » The Empowering Ad Technology of ShopLiftr Enables Retailers and Brands to Deliver Real-Time Promotions to Customers
The Empowering Ad Technology of ShopLiftr Enables Retailers and Brands to Deliver Real-Time Promotions to Customers

The Empowering Ad Technology of ShopLiftr Enables Retailers and Brands to Deliver Real-Time Promotions to Customers

Technology October 18, 2023
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ShopLiftr is helping businesses to capitalize on the ongoing popularity of retail promotions with a unique digital ad tech solution in response to the ever-increasing demand for tailored bargains in the face of escalating inflation concerns. ShopLiftr’s unique dynamic creative platform, accompanied by outstanding results, is transforming the future of circulars and digital promotions, giving a more efficient and effective approach to drive hyperlocal sales, improve foot traffic, and deliver considerable value to shoppers.

Retail flyers and promos are not going away; nevertheless, they are transitioning from print to digital. Given that more than 8 in 10 buyers check circulars for weekly supermarket offers and an astounding 81% perform internet price checking before purchasing, the importance and power of digital in-store promotion amplification becomes clear.~

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Despite evidence of stabilizing inflation, 94% of American consumers expect increasing grocery prices to continue. As a result, price remains an important factor for buyers, with 67% saying it influences their choice of a go-to large retailer. Deal hunting has become more popular as a result, with nearly half of shoppers turning to retailers providing more discounts and deals in the last year. This creates a big potential for retailers to provide consumers with personalized value and cost-savings in order to entice them to add products from their stores to their shopping lists.

ShopLiftr recognizes that successfully exploiting the digital ad space is the key to success. ShopLiftr enables retailers and brands to deliver targeted deals and flexible messages directly to customers via dynamic display and video advertisements by leveraging the largest proprietary database of active trade promotions in North America. ShopLiftr ensures that consumers receive the most relevant and attractive bargains depending on their location and interests in real-time through hyperlocal trade promotion amplification. This strategy improves the shopping experience, increases foot traffic, and increases in-store revenues.

The outcomes speak for themselves. ShopLiftr’s dynamic ad solutions have shown to be extremely effective, with one retail supermarket partner reporting a 19% boost in foot traffic. Similarly, a leading consumer goods business saw a 28% increase in foot traffic as a result of ShopLiftr’s targeted and powerful digital display and video commercials.

“At ShopLiftr, digital flyer amplification and dynamic advertisements are more than just buzzwords. “They’re reshaping the retail advertising industry,” stated Ian Clark, VP of Sales at ShopLiftr. “By integrating cutting-edge technology and data insights, we help retailers and brands engage their customers in a more effectual way, with superior results.”

ShopLiftr continues to be at the forefront of this revolutionary shift in retail advertising, pioneering digital flyer solutions that generate engagement and offer measurable results. ShopLiftr, with a focus on increasing hyperlocal sales, provides a high-impact solution for retailers and brands across multiple product categories to successfully respond to the surge of deal-seeking consumers and deliver proven results.

AI artificial-intelligence Brands business cutting-edge technology digital ad tech solutions digital in-store promotion Liftr marketing MarTech mounting inflation concerns NEWS promotion amplification Real-Time Promotions retailers Shop tech technology Traffic transformative shift
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