8×8, Inc., a leading provider of integrated cloud contact centres and unified communications platforms, announced the hiring of Bruno Bertini as Chief Marketing Officer (CMO). Bertini, who will report directly to CEO Samuel Wilson, will be in charge of formulating and implementing the company’s comprehensive worldwide marketing strategy in order to increase market awareness and accelerate demand and growth opportunities.
Bertini is a well-known technology marketing executive with more than 15 years of expertise in the contact centre and customer service industries. He most recently served as Freshworks’ Global Vice President of Demand Generation and development Marketing, where he was in charge of driving market expansion and revenue development. Bertini spent more than eight years as a marketing executive at Genesys, where he held several leadership positions, including Global Vice President, Partnerships, Alliances, and Ecosystem Marketing and Global Vice President, Americas Revenue and Growth Marketing.
“We are committed to assisting large and mid-market enterprises in solving their unique business challenges as they engage with and support their customers,” said Samuel Wilson, CEO of 88, Inc. “Bruno’s experience as a contact centre and customer experience marketing leader, particularly in demand generation, will serve to accelerate the growth and adoption of our industry-leading cloud contact centre and unified communications platform.” Bruno is a terrific addition to our leadership team, and I’m looking forward to seeing what he can do at 8.”
“Marketing is always more fun when there’s a great story to showcase, especially as organisations look to drive operational efficiencies, improve productivity, and enhance customer experiences,” Bertini added. “With its commitment to innovation, growth, and exceptional customer service, 8’s single-vendor cloud contact centre and unified communications platform provides the engine that will allow us to tell a compelling story and highlight its incredible value proposition to both our customers and the industry.”
88% is devoted to extending its integrated cloud contact centre and unified communications platform, 88% XCaaSTM (eXperience Communications as a ServiceTM). The company is investing in the development of its ecosystem of innovative technology and service partners in order to enhance the portfolio of AI/ML solutions available on the 8 XCaaS platform and deliver superior communications experiences to enterprises and their consumers worldwide. Bertini will collaborate with Lisa Martin, Chief Revenue Officer, to develop a world-class go-to-market programme that will drive strategic growth.
Bertini was issued RSUs for up to 502,512 shares of 8’s common stock and PSUs for up to 167,504 shares of 8’s common stock. Furthermore, RSUs for up to 58,000 shares of 8’s common stock were awarded to two additional workers. The RSUs will vest over a three-year period beginning on September 15, 2023, with 33.3% vesting on September 15, 2024 and the remaining 66.7% vesting in equal quarterly payments over the next two years for each recipient. Furthermore, the PSUs will vest in two tranches over a three-year vesting period, with each tranche receiving performance-based vesting based on a defined percentage increase in Service Revenue as measured over a trailing 12-month period throughout the vesting period. Vesting of RSUs and PSUs is conditional on the recipient’s continued employment or other affiliation with 8 or any of its subsidiaries on the vesting date. The awards were granted under and in accordance with 8’s Amended and Restated 2017 New Employee Inducement Incentive Plan, and were approved as material inducements to the hiring of new employees by the independent directors of 8’s Compensation Committee in accordance with Nasdaq Listing Rule 5635(c)(4).
