The B2B buying landscape is transforming rapidly. Buyers are making decisions before engaging sellers, with 81% choosing vendors pre-sales contact.…
Browsing: Marketing
Account-based marketing (ABM) is reshaping B2B go-to-market strategies as buyer power grows and buying teams become more complex. Buyers often…
Retargeting isn’t just for ads—it’s a powerful email strategy. Sending follow-up emails based on subscriber clicks converts interest into action,…
The martech landscape in 2025 is dynamic, with tools, AI adoption, and stack architecture shifting simultaneously. Here’s what marketers need…
The 2025 martech landscape, with 15,384 tools, reflects rapid AI-driven changes. The State of Martech 2025 report by Scott Brinker…
A 2025 Partners GTM Survey reveals 73% of companies with partner programs rely on partners for over 25% of revenue.…
Start.io, a leader in mobile-driven supply-side platform (SSP) solutions, has announced an innovative partnership with Intent IQ, a frontrunner in…
In the dynamic world of eCommerce, personalisation has become the key to unlocking customer engagement and revenue growth. SALESmanago, Europe’s…
Revolutionizing Enterprise AI Integration Ask-AI Technologies, a leading Enterprise AI platform, has announced its availability on Google Cloud Marketplace. This…
Simpli.fi, a leading Advertising Success Platform, has introduced groundbreaking AI-driven tools designed to help advertisers streamline their marketing efforts. With…