Button, a leading platform for deep linking and optimizing affiliate, creator, and social traffic, has announced that its Publisher Link Optimization solution is now accessible via Amazon Publisher Services (APS) Connections Marketplace.
Button’s advanced link optimization technology enables publishers to enhance the monetization of their existing Amazon affiliate traffic. By leveraging AI, intentional routing, and deep-linking techniques, Button’s solution significantly boosts buyer conversions by improving the end-user experience and optimizing the journey from click to purchase. Publishers using Button have reported up to a 40% increase in affiliate revenue.
APS publishers can easily integrate Button’s technology without any development work by accessing it through the APS Connections Marketplace or contacting the Button team at [email protected].
“At Button, our goal is to enhance the digital marketplace where content and commerce intersect by optimizing links to drive higher ROI and better customer experiences,” said Michael Jaconi, CEO and Co-Founder of Button. “Joining the APS Connections Marketplace represents a major step forward in our mission to build a commerce-driven internet.”
Scott Siegler, Director of Product & Technology at APS, added, “Expanding our retail media offerings to include third-party vendors like Button in the Connections Marketplace brings additional commerce value to publishers. Button’s expertise in optimizing affiliate link traffic, including Amazon links, amplifies publishers’ retail media monetization strategies. This not only improves customer experiences but also maximizes return on ad spend for brands.”