In a strategic move to enhance its marketing capabilities, Hyperquake has officially merged with the MarCore Group, a leading digital marketplace engineering firm based in Salt Lake City. This integration signifies a significant step forward for Hyperquake, reflecting its commitment to innovation and excellence in marketing services.
A Strong Foundation: The Partnership’s Origins
The relationship between Hyperquake and MarCore Group dates back to spring 2021 when they entered into a strategic partnership. Hyperquake’s CEO, Colin Crotty, highlighted the importance of continuous evolution and digital innovation in meeting the needs of their global clientele. MarCore’s founder, Ari Monkarsh, emphasized his team’s expertise in creating successful marketing assets and growth systems, laying the groundwork for this fruitful collaboration.
Acquisition Completes the Merger
After more than three years of collaborative efforts, the merger has officially been finalized. The acquisition not only reinforces Hyperquake’s ties to Salt Lake City but also expands its reach to the West Coast. Monkarsh has been appointed as Hyperquake’s Executive Director of Growth Marketing, bringing MarCore’s exceptional expertise and resources into Hyperquake’s Growth Marketing pillar. This merger enhances Hyperquake’s offerings in key areas such as Innovation, Brand, Experiences, and Sustainability.
Strategic Growth Through Collaboration
Crotty noted, “Our investments in MarCore Group were strategically designed to develop growth and performance marketing services for our clientele, enabling our brand and strategy teams to activate their work.” Together, Crotty and Monkarsh aim to address the evolving needs of clients by providing comprehensive solutions for building, managing, and growing brands.
Hyperquake’s Legacy of Client-Centric Innovation
Founded in Cincinnati in 1986, Hyperquake has long been recognized for its branding expertise. The company saw significant growth in 2016 when Crotty and Chief Creative Officer Dan Barczak took ownership, subsequently acquiring The Brand Experience and forming a partnership with Verify Venture Studio in Portland. The collaboration with MarCore Group further expanded their business network, including connections with business consultancy Several Thousand Alliance.
In addition to MarCore, Hyperquake’s recent acquisition of Potion, a renowned design and technology studio based in New York City, showcases its commitment to expanding its service offerings. The appointment of Chief Sustainability Officer Thomas Federl underscores Hyperquake’s focus on sustainable development services, further enhancing its comprehensive marketing capabilities.
Expanding Growth Marketing Services
With the merger complete, Hyperquake is poised to deliver a range of growth services, including:
- Fractional Growth Consulting
- Paid, Earned, and Owned Media Consulting
- Awareness/Launch Campaign Development
- Affiliate Strategy Development
- Martech Integration
- Attribution and ROI Modeling
These offerings position Hyperquake as a leader in performance-driven marketing solutions tailored to meet the diverse needs of clients across various industries.
Looking Ahead: Future-Ready Strategies
Monkarsh shared insights into the future of Hyperquake’s services, stating, “Our cutting-edge expertise in digital strategy seamlessly complements Hyperquake’s industry-leading brand storytelling and business growth services.” By focusing on optimizing customer acquisition costs (CAC) and enhancing lifetime value (LTV), the combined forces of Hyperquake and MarCore aim to drive sustainable growth for brands.
Crotty added, “As a key component of our integrated services, we are uniquely qualified to offer performance-driven solutions. This will help our clients tap into new growth opportunities and expand their digital presence, ensuring tangible outcomes from their marketing investments.”
MarCore Group’s Success Story
Since its inception in 2020, MarCore Group has experienced rapid growth under Monkarsh’s leadership. The firm has collaborated with a wide array of clients, including renowned brands such as Jacuzzi, Harley-Davidson, and Nautique, effectively elevating their brand visibility and sales performance.
A notable success story comes from their work with Sutera. The MarCore team optimized Sutera’s Google and Bing Ad accounts, dramatically improving its return on ad spend (ROAS). Sutera’s Senior Director of Marketing, Chris Hardman, expressed the transformative impact of MarCore’s expertise: “Before MarCore, we were burning money on ads with another agency and only getting a 0.79 ROAS. It was a financial nightmare. Ari’s team turned things around, skyrocketing our Google Ads ROAS from 0.79 to over 2x, a stunning transformation.”
Conclusion: A New Era for Hyperquake
The merger of Hyperquake and MarCore Group marks a significant milestone in the evolution of both firms. As they combine their strengths, they are well-positioned to deliver innovative and effective marketing solutions that drive growth and success for their clients. With a renewed focus on digital strategy and performance marketing, Hyperquake is ready to lead in the ever-changing landscape of branding and marketing, ensuring that ambitious business leaders across America and beyond can thrive in today’s competitive environment.
