The AesirX Shield of Privacy on Concordium, a premier layer 1 blockchain developed for compliance and privacy, is the newest innovative invention from AesirX, the global leader in privacy-centric digital marketing solutions. This ground-breaking technology transforms data privacy and user control, enabling organisations to comply with rules while improving marketing effectiveness and customer experiences.
“We are adamant that individuals’ freedom rights include the basic right to control their own data.” The combination of Concordium’s zero-knowledge technology and privacy-preserving ID with AesirX Shield of Privacy and AesirX Analytics is the foundation of future data ownership,” said Concordium Founder Lars Seier Christensen.
Launched in early August 2023, AesirX Shield of Privacy’s decentralised consent based on Concordium technology provides website administrators with comprehensive insights into user behaviour, revolutionising advertising and sales methods. End consumers gain from data ownership and control at the same time, fostering a safer and more secure web browsing experience.
“We understand the critical importance of user privacy and the challenges businesses face when navigating data protection rights.” “Our AesirX Shield of Privacy on Concordium’s layer 1 blockchain ushers in a new era of trust, returning power to users while driving marketing success,” stated AesirX creator Ronni K Gothard Christiansen.
AesirX’s Shield of Privacy is now live on Concordium MainNet, thanks to a collaboration with Concordium, a premier layer 1 blockchain created for compliance and privacy. This integration ensures that data is only processed with the consent of the consumer, ensuring full compliance with requirements such as the General Data Protection Regulation (GDPR). The collaboration with Concordium increases AesirX’s blockchain-based solutions’ security and privacy.
AesirX is dedicated to democratising marketing tools by offering people unrivalled value.
