OPTICON – Optimizely, a leading provider of digital experience platforms, announced a new operating system for marketers built on top of its industry-leading digital experience platform: Optimizely One.
Until now, the market has had to make a difficult choice between creating a stack that is more focused on either developers (think open and highly customizable, but complex) or practitioners, resulting in disparate point solutions that create a lot of overhead and disparate solutions. work processes. Additionally, as artificial intelligence rapidly evolves and its value grows exponentially, it is more important than ever to optimize the way we create content and process data.
Until now, the market has been forced to choose between building a stack that is more focused on developers (think open and highly flexible, but complex) or practitioners, resulting in different point solutions with a lot of overhead and diverse solutions. Workflows are a type of process. Furthermore, as artificial intelligence evolves at a quick pace and its value expands exponentially, it is more critical than ever to optimise how we create content and analyse data.
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Optimizely One, which includes best-in-class Optimizely capabilities built on a modern SaaS, offers an easy-to-build architecture that gives teams the flexibility to choose exactly what they need in their marketing ecosystem. Optimizely One is enhanced with a single, unified workflow accelerated by artificial intelligence, allowing marketers to easily create, manage, deliver and optimize content in one place. Secure and scalable, Optimizely One gives teams the future-proof stack they need to create and optimize digital experiences for their customers.
“Marketing is the only remaining enterprise function that doesn’t have a go-to platform, so we designed Optimizely One to be the operating system for marketers,” said Alex Atzberger, president and CEO of Optimizely. “Content is at the heart of every digital experience, and Optimizely One gives marketers everything they need to orchestrate their content, monetize experiences, and experiment across all touchpoints – all enriched by smart workflows and accelerated by AI.” Companies must take the chance to redefine how marketing, product, and growth teams collaborate to build content-driven digital experiences.”
With Optimizely One, customers can now enjoy:
Fully composable stack: Optimizely One is a fully SaaS, fully decoupled, and easily composable tool that allows teams to build their stack their way. New features include:
- CMS SaaS Core: Build rich web experiences with a low-to-no-code interface and benefit from automatic updates, service level agreements, and managed services.
- Graph: Aggregate content from any source, manage it from a central location, and deliver it to any channel, app, or device.
- Visual Experience Builder: Use pre-built templates and customer data to create and preview compelling experiences with an all-new, easy-to-use editor.
Unified Workflow: Optimizely One unites your team through a fully connected workflow—from planning to analysis—all powered by a single, unified platform that allows you to sign in once and seamlessly navigate across all of your Optimizely apps. New features include:
- Collaborate on experiments: Manage every aspect of your experiment program with a dedicated tool.
- Omnichannel development: Create content once and transform it into multiple content types and formats for delivery to any channel, device or platform.
AI-Accelerated: Taking an ecosystem approach, Optimizely One embeds both native and external AI capabilities into the entire marketing lifecycle, helping teams work faster and make better decisions. New highlights include:
- Opal, a new image of artificial intelligence: Interact with Optimizely’s AI to gain insights, view recommendations, create new content, and act as a co-pilot when you need it.
- Partnership with Writer: Leverage business-focused language learning models (LLMs) to create enhanced AI-generated content that incorporates industry-specific knowledge.
With Optimizely’s recently announced partner, Writer, a full-featured generative AI platform for enterprises, Optimizely Content Marketing Platform (CMP) customers will be able to leverage sophisticated language learning models (LLMs) in the context of their existing marketing workflows. With a powerful AI offering that meets B2B needs, this partnership will enable Optimizely and Writer’s joint customers to finally harness the power of AI, using the Writer platform to develop content that is relevant, relevant and in line with their brand’s existing tone and voice.
“We are constantly evolving the way marketers work to make it easier for them to deliver exceptional digital experiences to their customers and achieve maximum business impact without having to make any compromises,” said Rupali Jain, chief product officer at Optimizely. “Optimizely One is a common operating system that gives teams an unprecedented level of transparency, flexibility and ease of managing the entire marketing lifecycle. With Opal’s guidance and the power of experimental data, every part of the life cycle is based on science.”
Optimize leverages powerful experimentation capabilities, comprehensive digital commerce tools, and intuitive content management to deliver exceptional customer experiences for more than 10,000 of the world’s leading brands. Recognized by 8 industry-leading digital engagement solutions over the past 24 months, Optimizely continues to deliver industry-leading digital engagement solutions.