An IBM survey of 2,000 CEOs reveals FOMO drives corporate AI adoption, with 64% investing due to fear of falling behind, often without clear value. 37% prioritize speed over accuracy, risking fiduciary responsibility. Only 25% of AI projects meet ROI expectations, 16% scale enterprise-wide, and 52% see generative AI value beyond cost savings. Yet, 85% expect positive ROI from scaled AI by 2027.
Marketing, however, consistently delivers AI-driven ROI. Below are key AI-powered martech updates for May 2025.
Martech Releases and News
May 8, 2025
- Optimizely: Updated Opal with a new UI, persistent Chat, and Instructions interface. Features a tool library for webpage analysis, presentations, and keyword research, plus specialized marketing agents.
- PubMatic: Launched AI-powered buyer platform for streamlined media buying, integrating SSP access with audience discovery and performance optimization.
- BlueConic: Added generative AI for personalization and modeling, enhancing real-time marketing strategy execution.
- StackAdapt: Introduced email marketing and Data Hub for unified campaign management across display, video, CTV, and more.
- Algolia: Launched Smart Groups for developer-free control of search and category page content presentation.
- Anura Solutions & InsurAds: Partnered to integrate fraud detection into ad insurance, ensuring ads reach real users.
- MarketTrends AI: Debuted AI platform for SMBs, delivering monthly market trend reports.
- BuyerTwin: Launched AI persona simulations for real-time feedback on messaging and usability.
- BrandRank.AI: Introduced platform to monitor brand presence in AI search, with visibility scoring and risk identification.
- Eventdex: Added AI assistant for event attendee support via voice and chat.
- MessageGears: Updated platform with faster segmentation, campaign previews, and enhanced data security.
- Textellent: Integrated two-way ActiveCampaign sync for SMS activity logging.
- Omneky: Launched Campaign Launcher for AI-driven ad deployment across Meta, Google, and TikTok.
- EmailAnalytics: Added Sentiment Analysis to score email tone and customer sentiment.
- CallMiner: Enhanced AI Assist with Research agents for natural language analysis and Supervisor agents for task coordination.
- Captiv8 & Perplexity: Integrated Sonar models for automated influencer campaign planning and reporting.
- Talkdesk: Launched Talkdesk Express for SMBs with AI routing, real-time agent support, and voice biometrics.
- Meltwater: Introduced Mira, an AI assistant for media monitoring and competitor tracking.
May 1, 2025
- Amperity: Launched Identity Resolution Agent for AI-driven customer data unification, integrating with Databricks and Snowflake.
- Sendbird: Introduced Omnipresent AI Agent for multi-channel customer service with contextual memory.
- Lionfish Tech Advisors: Launched Aquarium, an AI-driven cybersecurity intelligence platform.
- Cadent: Released The Cadent Platform for cross-channel ad management with predictive modeling.
- MediaViz AI: Updated analytics platform for high-volume image processing, detecting near-duplicates.
- Feroot Security: Launched AlphaPrivacy AI for automated web privacy compliance.
- EnRoute Growth Platform: Introduced SEO Boost+ for SMBs, optimizing content and local visibility.
- Intent IQ: Launched Bid Enhancement on Google Cloud for cookieless identity matching.
- Swapcard: Added AI-Recommended Leads for event exhibitors, scoring attendee engagement.
- IntelePeer: Enhanced conversational AI with real-time speech recognition and text-to-speech.
- Puntt AI: Launched AI compliance agents for real-time content review.
April 24, 2025
- Wix.com: Launched AI adaptive content app for personalized website experiences.
- Tagboard: Introduced Spark AI for shoppable live broadcast moments.
- Duda: Launched AI Content Collection for instant asset access in website editing.
- NLX: Released Touchpoint, a multimodal AI conversational interface.
- Sitecore: Launched AI Innovation Lab with Microsoft for tailored marketing solutions.
- Photoroom: Added AI tools—Product Beautifier, Product Staging, and Virtual Model—for enhanced product visuals.
- MACH Alliance: Announced MACH AI Exchange for enterprise AI implementation guidance.
- Compass Marketing Intelligence: Launched GMP data integration with Gemini-powered AI.
- Podcastle: Introduced AI Voices hub with 500+ lifelike voices.
- Hippo Video: Launched AI video creation with avatars, personalized campaigns, and digital team representations.
- Ajelix: Released AI Data Analyst for SMBs, offering natural language data insights.
Takeaway
FOMO-driven AI adoption often lacks clear ROI, but marketing leverages AI effectively. These martech innovations empower marketers to optimize campaigns and drive measurable results.
