Kognitiv Corporation (“Kognitiv”) provides AI-powered loyalty and data activation solutions to enable extremely effective consumer personalisation and optimisation. Kognitiv is excited to announce the addition of Kognitiv Ignite to its revolutionary, omni-channel SaaS platform. This AI-native, outcome-based, one-to-one personalization platform was created to alter and propel organisations’ customer interaction strategies across owned channels.
Kognitiv Ignite transforms how organisations approach consumer interaction across owned channels by allowing marketers to start with the end goal in mind. Marketers can concentrate on what they know: their goal and their budget, and let AI determine the audience, channels, goods, offers, and content that will help them reach those goals. Kognitiv Ignite removes the guesswork from delivering the right message to the right customer at the right time, allowing marketers to surpass KPIs while staying within budget. Marketers can focus on driving strategy and innovation by employing AI-powered automation, while Kognitiv Ignite optimises their consumer engagement in real time.
“We built Kognitiv Ignite to help marketers deliver highly curated experiences to their customers and profitable results to their business,” stated Anthony Wintheiser, Kognitiv’s Chief Product Officer. “Kognitiv Ignite’s outcome-based workflow, built on the Kognition AI/ML engine, enables marketers to engage millions of customers in a way that is both relevant for the customer and incremental for the business.” Marketers will be able to develop and operate smarter and faster campaigns using Kognitiv Ignite, resulting in higher sales and greater value for their company.”
Kognitiv Ignite is driven by Kognition, Kognitiv’s unique AI engine, which combines hundreds of AI/ML models such as customer lifetime value, propensity, churn, and more to provide one-to-one personalisation at scale. Kognition assesses millions of attributes, forecasts future consumer behaviour, and prescribes the ideal engagement for each customer in order to accomplish the brand’s set business goals. An integrated feedback loop that measures attribution and incrementality ensures real-time optimisation of customer engagement to drive relevance and maximise ROI.
“At Kognitiv, we are committed to providing marketers with the tools they need to drive not only customer engagement, but also significant revenue growth,” stated Tim Sullivan, CEO of Kognitiv. “With the launch of Kognitiv Ignite, our AI-native personalization software, we’re revolutionising the way marketers approach customer engagement by letting them start with their defined goal and allowing the AI to steer them to success.”