Seekr, a cutting-edge artificial intelligence business that specialises in transparent content review, declared today that it has partnered strategically with The Messenger, a recently launched media outlet created to promote fair-minded, impartial reporting. By virtue of the cooperation, The Messenger is now one of the first media publishing firms to use AI to guarantee that editorial content regularly complies with journalistic standards.
“This partnership is built on a shared ethos that fact-based journalism standards are foundational to reliable news, and that’s especially important now, when consumers are being inundated by torrents of information—much of it misleading, incomplete, or false,” said Rob Clark, President and Chief Technology Officer at Seekr.
By employing the same journalistic criteria that are globally accepted by the responsible free press, Seekr’s ground-breaking AI examines and rates content critically. The technology – which currently powers Seekr’s consumer-facing platform at Seekr.com – spots instances of clickbait, title exaggeration, subjectivity, and personal attacks, among other departures from the standards; it can detect the lack of a byline, inferior sourcing and attribution, and whether website ownership information is transparent and credible. It can also detect the absence of a byline and poor sourcing and attribution.
“We’ve seen how impactful Seekr’s content evaluation capabilities are on the consumer side, both as a resource that helps readers become better informed and as a mechanism for accelerating news literacy,” Clark continued. “We think our technology will be an incredibly powerful quality control tool in the hands of publishers. The technology can aid guarantee that published information constantly complies with fundamental requirements because it is exact, dependable, and extremely quick.
The Messenger’s use of the technology comes at a crucial juncture in journalism, when public trust in the news media is at or near record lows and research indicates that many readers find it difficult to distinguish between news and opinion.
According to studies, journalists are aware that different stories, media venues, and reporters provide reporting that isn’t always accurate, dependable, or objective. Because of this, subjectivity, bias, and opinion are leaking into the news, which has led to many readers losing faith in the media, according to Richard Beckman, president of The Messenger. Our job is to communicate the news, not to influence it. We’re reaffirming our dedication to the highest standards of fact-based journalism, and we think Seekr’s ethical AI technology will help hold our newsroom accountable to our primary goal.