ZoomInfo, a leading go-to-market platform, has announced that its AI-driven ZoomInfo Copilot solution is empowering sellers to increase their pipeline by nearly 25%. This innovative tool equips sales teams with on-demand account insights, real-time buying signals, and AI-guided recommendations. The result? More efficient sales processes, stronger pipeline generation, and higher conversion rates.
What is ZoomInfo Copilot?
ZoomInfo Copilot leverages the power of generative AI to predict sales pipeline outcomes. It provides actionable insights on who to contact, when to engage, and even what to say. This AI solution helps sales teams stay ahead of the competition and close deals faster.
Key Features of ZoomInfo Copilot:
- AI-Driven Recommendations: Receive suggestions on key actions to take with potential leads.
- Real-Time Insights: Get immediate updates about buying signals and market changes.
- Sales Productivity Boost: Users report booking 60% more meetings and demos per week.
ZoomInfo Copilot: Boosting Sales Efficiency
Sales teams using ZoomInfo Copilot are seeing significant improvements in performance:
- Pipeline Growth: An increase of nearly 25% in sales pipeline.
- Meeting Success: Sellers report scheduling nearly 60% more meetings and demos.
- First to Engage: 51% of users say they are the first sales team to engage with potential accounts, giving them a competitive edge.
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New Enhancements for ZoomInfo Copilot
ZoomInfo has introduced a series of enhancements to its Copilot platform, making it even more powerful for sales teams.
New Integrations for a Seamless Workflow
1. Customer Insights Integration: ZoomInfo Copilot now integrates with Gong, providing valuable insights from customer interactions. These insights help sellers fine-tune their outreach and sales strategies.
2. Social Proof Integrations: Incorporating social proof from platforms like G2 and TrustRadius, Copilot can now identify potential churn risks and dissatisfied customers. This helps sales teams proactively address issues.
3. Breaking Alerts: Stay informed with instant notifications of key account activity via Slack, Microsoft Teams, email, or in-app alerts. Sellers never miss an opportunity to engage with hot prospects.
4. Bi-Directional CRM Integrations: Seamlessly tie together data from ZoomInfo with your CRM, including Salesforce and Microsoft Dynamics. You can now leverage first-party data alongside ZoomInfo insights for better targeting and account management.
Real-Time Signals for Every Sales Scenario
ZoomInfo Copilot offers an expanding array of real-time signals to keep sellers informed about target accounts. These signals help teams stay ahead of market developments and buyer behaviors.
A Signal for Every Scenario
Here’s a breakdown of the new signals added to ZoomInfo Copilot:
- Funding Rounds: Track major funding rounds within the last 90 days.
- Podcast Mentions: Get insights when key contacts participate in relevant podcasts.
- M&A Activity: Monitor mergers and acquisitions involving your target accounts.
- Partnerships & Agreements: Keep tabs on service agreements, outsourcing, contract extensions, and collaborations.
- IPO Plans: Stay informed about companies preparing for public offerings.
- Layoffs & Hiring Plans: Identify changes in staffing that might impact a company’s buying decisions.
Advanced On-Demand Account Insights
ZoomInfo Copilot provides comprehensive insights, giving sales teams a complete view of their accounts.
Key Insights Include:
- Account Overview: The Account Summary consolidates both first- and third-party data for a detailed view of every account.
- Real-Time Updates: Stay current with real-time insights on target accounts through Account AI.
- Performance Analytics: Access detailed performance analytics to track engagement and seller usage.
Prioritized Sales Experience for Greater Efficiency
ZoomInfo Copilot has redefined the sales experience by prioritizing seller workflows and making engagement seamless.
Enhanced Seller Homepage
The refreshed ZoomInfo homepage helps sellers focus on high-priority accounts based on key signals. It features:
- Prioritized Accounts: Sellers are greeted with accounts that require immediate attention.
- Easy Engagement Options: Connect with buyers through AI-powered emails, the Dialer, or LinkedIn—all from one place.
Mobile Access for Sales On-the-Go
With the ZoomInfo Copilot Mobile App, sales teams can stay connected to their accounts anytime, anywhere. New features include:
- Read to Me Function: Get audio updates of account insights.
- Comprehensive Signal Visibility: Access all account signals in one place for better decision-making.
Conclusion
ZoomInfo’s AI Copilot is revolutionizing how sales teams operate, offering powerful AI-driven insights that help sellers boost their pipelines by nearly 25%. With new features, enhanced integrations, and real-time signals, Copilot is a must-have tool for teams looking to stay competitive in today’s fast-paced sales landscape. Whether on desktop or mobile, sellers can now engage with accounts more strategically and effectively.