The IAB published a follow-up study to its earlier podcast study, which discovered that U.S. podcast ad revenues grew at a rate more than double that of the total digital advertising market. Part two ...
Comscore, a trusted global partner for media planning, trading and evaluation, announced the addition of social metrics to its Multi-Platform Media Metrix suite, which provides a deduplicated view of ...
Advertisers can now get more granular in how they pair their ads with the precise contextual indicators within individual episodes thanks to CTV’s advanced targeting capabilities. According to a...
Shared customers of Intellimize and Demandbase can now use firmographic attributes to build custom audiences that deliver personalized experiences. For example, customers can target specific accounts,...
Fullpath, the automotive industry’s leading Customer Data & Experience Platform (CDXP), is pleased to announce its involvement in Subaru’s Certified Search Advertising Programme, which...
Writerly, a Nashville-based AI firm that is a pioneer in AI-driven productivity tools and e-commerce SEO, is making headlines. The site has not only attracted over 750,000 users, but it is also on cou...
In a significant move, Stagwell Marketing Cloud’s PRophet, a trailblazing AI-driven SaaS platform designed exclusively for PR professionals, has introduced two groundbreaking features – AI...
O2 Web agency, a leader in the development and growth of integrated e-commerce solutions, is proud to announce the introduction of a new B2B accelerator in collaboration with commercetools, revolution...
Petal Ads, Huawei’s mobile advertising ecosystem, had a productive time at DMEXCO 2023 by unveiling cutting-edge solutions for creating effective digital campaigns. The event was attended by 800...
RedTrack, a leading provider of analytics and media buying automation solutions for e-com and DTC brands, is pleased to announce the release of its Customer Journey Reporting report. This exciting sol...
