LTK, the platform that enables Creator Commerce, is introducing LTK Comments, a new feature for creators to use right on their LTK shop to enhance ties with their community. For the first time, creators and shoppers will be able to communicate directly on creators’ LTK Shops via an open community forum. LTK is introducing the new tool to allow customers to connect directly with the creators they like, and LTK Comments enables creators to nurture their most valued followers – their shoppers.
The basis of a creator’s company is not just the approachable material they provide, but the relationships they cultivate with their community, building deep-seated emotional ties with followers that distinguish creator-guided purchasing from traditional shopping experiences. 75% of Gen Z and 67% of Millennials base their internet purchases on recommendations from the creators they follow.
“Creators have formed emotional bonds with their communities, which form the foundation of the creator-guided shopping experience.” “Enabling these audiences to connect creates a powerful engagement dynamic that strengthens shoppers’ trust and engagement with the creators they’ve chosen to follow,” said Amber Venz Box, President and Co-Founder of LTK and a legacy creator herself.
LTK’s creator-first platform is designed to help creators be as financially successful as possible by delivering powerful e-commerce technology solutions to help them develop long-term companies. LTK Comments develops the platform for today’s demands of artists by promoting and cultivating direct contact with their community in order to progress their company growth.
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