Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced the launch of Amagi DYNAMIC at IBC2023, a game-changing platform that enables rights owners and holders to deploy cloud-based live production and playout systems for single live events with ease. Amagi DYNAMIC eliminates the need for costly upfront hardware investments, allowing users to set up cloud infrastructure only for the period of the event. It enables them to manage infrastructure resources efficiently, conduct many live events concurrently, extend distribution, engage viewers, and increase ad revenues, all while giving quick and visible ROI.
“For far too long, broadcasters, rights owners, and rights holders have grappled with the limitations of hardware-driven infrastructure, resulting in underutilised content libraries and underexplored distribution networks,” stated Baskar Subramanian, CEO and Co-founder of Amagi. “Amagi DYNAMIC enables users to maximise their content investments, optimise distribution, and create new ways for viewers to access content.” This game-changing innovation will change the way the industry views single live events and create new monetization options.”
Broadcasters can use Amagi DYNAMIC to quickly build cloud infrastructure for the duration of an event and deactivate it after the event is over, basically creating pop-up channels. This invention is especially useful to rights owners and holders of live sports, music, news, or special events, as it allows for the simultaneous broadcast of several events and expands distribution to D2C apps, increasing viewership and ad revenues.
Additional benefits of Amagi DYNAMIC include:
Improved Cost Savings: Amagi DYNAMIC streamlines content integration by allowing resources to be consumed only when needed, thanks to capabilities like multi-source, multi-protocol intake. Furthermore, achieving a low latency of only two seconds guarantees that resources are used properly during live events, reducing wasteful resource usage and associated expenses.
Flexible Remote Control: Amagi DYNAMIC’s group control of live source inputs and distribution outputs enables users to control many events remotely from a single instance, independent of location. Remote management not only saves time but also improves operational adaptability.
Increased Viewer Engagement and Retention: Features such as frame-accurate live controls allow viewers to make dynamic adjustments to breaks, graphics, and other components, resulting in a compelling live event experience. With a two-second turnaround time, the quick edits function keeps live event coverage current and appealing.
Amagi LIVE Integration: Building on the success of Amagi LIVE, Amagi DYNAMIC provides an easy-to-use platform for managing live segments for both linear TV and OTT channels. This connection guarantees a smooth transition to Amagi DYNAMIC as well as a constant, high-quality broadcasting experience.
Increased Operational Flexibility: Amagi DYNAMIC’s multi-tenant architecture allows for deployments in many areas for redundancy and operational flexibility. This feature provides the architecture and scalability required to manage several events concurrently while reacting to varied contexts and changing needs.
Amagi offers a comprehensive suite of channel design, distribution, and monetization options. ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cinedigm, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12, Tastemade, and The Roku Channel are among Amagi’s global clients.