In order to help B2B merchandisers, Bloomreach, the platform powering unlimited e-commerce experiences, today unveiled new Bloomreach Discovery features and updates, including group merchandising capabilities, SKU searchability, and facet improvements. By tailoring the e-commerce experience to each user’s and each customer’s demands, across sectors and locales, these capabilities give merchandisers more power and control. They complement the many merchandising options offered by Bloomreach Discovery, a product that gives merchandisers a special blend of AI and user control.
The specific difficulties that B2B companies have in the e-commerce environment are something we spend a lot of time researching, according to Jordan Roper, general manager and head of product at Bloomreach Discovery. Discoverability is crucial for these enterprises. To assist our B2B merchandisers deliver exactly what customers are looking for — as quickly and easily as possible — we’re concentrating on improvements.
More possibilities for merchandisers to improve discoverability for customers are available thanks to Bloomreach Discovery’s newly introduced features and improvements. They consist of:
- The ability to package groupings of products depending on any attribute, such as “manufacturer series,” “finish,” or “specification met,” improves product discoverability and increases conversions. This broadens the application of Bloomreach’s previously released dynamic grouping by enabling teams to sell the groups they have formed.
- SKU searchability enables merchandisers to make product variants (such finishes, sizes, and measurements) searchable so that a customer’s precise search only returns results with those features, reducing the time it takes to browse through extensive catalogues. As a result, the purchasing process is more fluid, which ultimately helps customers adopt online shopping more quickly.
- Facet enhancements: This feature allows merchandisers to rank, reorder, and tailor the presentation of number-facets, which are getting more and more crucial for B2B shoppers, right in their dashboard at the global, search, and category levels to better meet the individual demands of their customers.