Feedonomics, the global leader in product feed management and marketplace syndication for ecommerce firms, has announced TikTok Shop direct integration support in the United States and the United Kingdom.
Merchants who use Feedonomics for product listing management and order syndication across hundreds of worldwide shopping channels may now sell products directly on TikTok Shop via in-feed videos, LIVEs, and the product showcase tab thanks to this integration.
According to Matt Dornfeld, Feedonomics Sr. Director, Global Partnerships, “Social commerce is a critical component of merchants’ omnichannel strategies, and immensely popular platforms like TikTok present an ideal source of highly engaged, purchase-ready shoppers who can increase traffic, improve conversion, and grow revenue.” “With our native integration for catalogue and order management, merchants looking to take advantage of TikTok’s cutting-edge shopping feature have direct access to the channel.”
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TikTok’s participatory nature is enabling marketers to connect with their communities in whole new ways. It has made product discovery and shopping a native, engaging, and fun experience for users, something other platforms do not provide. Brands perceive TikTok as an exciting way to reach and engage with new audiences with whom they would not have previously been engaged. Brands that embrace the community’s innovation and authenticity have the most success. In-app checkout unifies product discovery, engagement, and checkout into one spot, reducing friction and increasing revenues.
“We’re thrilled to be collaborating with Feedonomics to bring new opportunities to the TikTok community and drive shopping moments directly through TikTok Shop in the United States.” “By syncing daily operations to their preferred ecommerce platform, sellers will be able to efficiently streamline their TikTok Shop,” said Marni Levine, Head of TikTok Shop Operations, SMB.
Manually managing orders and inventory is inefficient, error-prone, and unsustainable, especially when numerous systems are involved.
Feedonomics for Marketplaces is a fully managed solution for 300+ channels, including TikTok Shop, that automates product listing, catalogue optimisation, and order and inventory management. Our system combines sophisticated technology with a staff of support specialists who are available 24 hours a day, seven days a week, allowing Feedonomics to provide sellers with a full-service feed management experience.
“OtterBox partnered with Feedonomics for an expedited and smooth integration with TikTok Shop, allowing us to be first to market in the premium electronic accessories space,” OtterBox President of Consumer Bill Dillon stated. “Feedonomics has continued to assist us post-integration by managing the day-to-day operations that power our TikTok Shop integration.” This gives our staff more time to concentrate on strategy and growth.”