Heap, the leading digital content provider, today introduced new features to its platform. These innovations provide powerful support for large enterprises. Heap first provides multiple tools in a single platform. Now the company has upgraded its data processing tools to quickly manage large data sets. The new controls allow users to understand their actions on all platforms. They allow organizations to see why users take those actions. Heap’s platform can be used by businesses worldwide or startups of any size.
Data collection has long been difficult in large corporations. Missing data, increasingly complex customer journeys, and difficult-to-use tools are examples of this. These issues, when combined, prevent a comprehensive view of the end-to-end customer journey.
Marketers have the opportunity to interact with customers when they use a digital platform. Heap’s platform shines a light on what the customer thinks, cares and illuminates where they are stuck. With a powerful digital intelligence platform, organizations can make improvements based on usage and respond to changing needs and market trends in real time.
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Heap’s new capability guides digital product teams to understand the customer journey across platforms, products, and accounts. Meeting replays, hot spots, and solid-state media have all been updated to meet the increasing scale, privacy, and research requirements of the new digital industry. Heap’s single platform allows you to see quantitative and qualitative data from every team in your organization.
“We’re excited to unveil our new platform. Organizations of all sizes can access critical data and get insights faster,” said Rachel Obstler, CPO of Product at Heap. “Heap enables businesses to collect millions of customer journeys across platforms and apps. Marketers can understand the user journey at scale. This gives them insight to do painful things.”
“With our innovations, we are rewriting the rules. Gain agility and precision, regardless of size,” said Ken Fine, CEO of Heap. “Heap’s power allows for rapid management over the complexities of the product life cycle. Companies can outperform their competitors. They can capitalize on opportunities. And can for them to achieve exceptional business results with incredible speed.”
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