Narvar, the leader in intelligent post-purchase personalization, has launched IRIS (Intelligent Retail Insights Service) and Narvar Assist, its first AI-powered application. This transformative leap combines cutting-edge technologies to enhance customer satisfaction, optimize operations, and mitigate risks for retailers.
With over 42 billion consumer interactions annually, Narvar’s dataset—second only to Amazon—empowers IRIS to deliver unprecedented insights and hyper-personalization. As the pioneer in the post-purchase category, Narvar is redefining the landscape with its innovative AI solutions.
What Is IRIS?
IRIS is a sophisticated technology framework that combines machine learning, data analytics, and extensive retail expertise. Designed to predict customer behavior with precision, IRIS helps retailers optimize operations and deliver hyper-personalized experiences, ensuring increased customer loyalty and sustainable revenue growth.
Key Benefits of IRIS:
- Boost Customer Loyalty: Deepen relationships with tailored post-purchase experiences.
- Mitigate Risks: Identify high-risk behaviors and adapt to emerging patterns.
- Enhance Efficiency: Use predictive insights to streamline operations and drive profitability.
“IRIS is a transformative leap for Narvar, combining advanced machine learning and multi-model AI to deliver insights at unmatched scale,” said Ram Ravichandran, CTO of Narvar.
Narvar Assist: Tackling Delivery Fraud and Building Trust
Narvar Assist is the first AI-driven delivery claims fraud prevention software designed to tackle a $101 billion problem for retailers. Built on the powerful IRIS framework, Assist automates claims management, reduces fraudulent activities, and enhances customer satisfaction.
Key Benefits of Narvar Assist:
- Reduced Fraudulent Payouts: Leverage Narvar’s fraud signals to identify bad actors and prevent inappropriate payouts.
- Streamlined Claims Management: Enable customers to use self-service portals, freeing up support teams for high-priority tasks.
- Enforcement of Delivery Claim Policies: Use real-time delivery data to deflect ineligible claims.
Since implementing Narvar Assist, retailers have reported a 25% drop in appeasement payouts and an 80% reduction in service inquiries within six months.
Case Studies: Real-World Impact
Levi’s Success Story
“IRIS and Assist allow us to tap into new levels of personalization and efficiency in the post-purchase experience,” said Priya Buening, VP of Ecommerce at Levi’s. “We’ve streamlined operations, optimized policies, and significantly reduced fraudulent claims.”
Dr. Martens’ Experience
“Since adopting Narvar Assist, we’ve seen a marked decrease in customer contacts, enabling our team to resolve claims more efficiently and focus on delivering exceptional customer experiences,” shared Braeden Conroy, Senior Customer Experience Manager at Dr. Martens.
Pioneering the Future of Post-Purchase with AI
Under the leadership of CEO Anisa Kumar and President and CRO Harish Mohan, Narvar is setting new benchmarks in the post-purchase ecosystem. Their innovative solutions are not only transforming operations but also building long-term customer trust and loyalty.
CEO Perspective
“Assist is just the beginning,” said Anisa Kumar. “With IRIS as our foundation, we are turning every interaction into an opportunity to build trust and grow businesses.”
Strategic Vision
“IRIS and Assist together deliver measurable impact today while laying the groundwork for future growth,” added Harish Mohan.
Why IRIS and Narvar Assist Are Game Changers
As e-commerce grows, post-purchase experiences are emerging as a critical factor in customer retention and business growth. IRIS and Narvar Assist enable retailers to:
- Stay Ahead with AI: Leverage cutting-edge technology to address dynamic market challenges.
- Streamline Operations: Automate processes for cost efficiency and scalability.
- Build Customer Trust: Foster long-lasting relationships through tailored experiences.
Conclusion
Narvar’s launch of IRIS and Narvar Assist marks a pivotal moment for the post-purchase industry. By combining AI, machine learning, and unparalleled retail expertise, Narvar is empowering retailers to deliver superior customer experiences while driving operational efficiency and mitigating risks.
With IRIS and Assist, Narvar is not just redefining post-purchase but also leading the charge toward a smarter, more customer-centric future.