In the dynamic world of eCommerce, personalisation has become the key to unlocking customer engagement and revenue growth. SALESmanago, Europe’s leading Customer Engagement Platform, has taken a significant step in this direction with the launch of its innovative marketing tool – the Recommendation Architect. This tool aims to revolutionise how businesses deliver tailored product and content recommendations by leveraging customer interactions and preferences.
Meeting the Demands of Modern eCommerce
The Recommendation Architect was developed in response to feedback from SALESmanago’s 3,000+ customers and the rapidly evolving demands of the eCommerce landscape. In an industry where customer expectations are constantly shifting, providing personalised shopping experiences has proven to be a vital strategy. This tool empowers marketers to design deeply customised recommendations, resulting in increased engagement, improved efficiency, and measurable revenue growth.
The Power of Personalisation Backed by Data
SALESmanago’s data from Black Friday 2024 underscores the importance of personalisation in marketing strategies. Tailored campaigns resulted in a 19% increase in engagement across all channels and an 11% boost in average order value. The Recommendation Architect builds on these insights by offering advanced capabilities to support businesses in influencing customer purchasing decisions and creating flexible, scenario-based strategies tailored to various objectives.
Key Features of the Recommendation Architect
1. Customisable Scenarios
The tool enables marketers to create a variety of recommendation scenarios tailored to specific business goals. These scenarios allow for the delivery of hyper-personalised content that resonates with individual customer preferences.
2. Granular Insights and Performance Analysis
Planned for further development in 2025, the Recommendation Architect will include advanced analytics features. Marketers will gain a deeper understanding of customer behaviour through detailed performance metrics, enabling continuous improvement of recommendation strategies.
3. Flexible and Intuitive Interface
The tool’s intuitive interface simplifies the process of creating and managing recommendations, ensuring ease of use for marketing teams of all skill levels. With flexible rules, businesses can effortlessly refine and sort recommendations to achieve maximum impact.
Real-World Success Stories
Borgione’s Enhanced Personalisation Strategies
Rebecca Gesmundo, Digital Marketing Strategist at Borgione, was among the first to adopt the Recommendation Architect in its beta phase. She shared her positive experience:
“The Recommendation Architect has proven to be highly functional and effective. The ability to create multiple scenarios with flexible rules has streamlined our processes and significantly improved our personalisation strategies.”
Empik Foto’s Efficiency Boost
Another early adopter, Empik Foto, highlighted the tool’s ability to save time and improve campaign outcomes. Daria Arkabuz, Direct Marketing Expert at Empik Foto, commented:
“By creating detailed scenarios, we’ve tailored recommendations to customer needs, achieving significant time savings and improved campaign effectiveness. The intuitive interface made implementation effortless.”
Simplifying Complex Martech Landscapes
The fragmented martech landscape often makes achieving personalisation a daunting task. Dariusz Knopiński, VP of Product Management at SALESmanago, explained how the Recommendation Architect addresses this challenge:
“The fragmented martech landscape has made achieving personalisation unnecessarily complex. The Recommendation Architect simplifies this challenge, enabling eCommerce teams to deliver personalised experiences with ease, speed, and maximum efficiency. It’s a smarter, more effective way to drive growth, and it’s great to already see the positive response from European eCommerce customers.”
Driving the Future of eCommerce
As the eCommerce sector continues to grow, tools like the Recommendation Architect are poised to become essential for businesses aiming to stay competitive. By enabling marketers to create personalised and engaging customer experiences, SALESmanago’s latest innovation is not just a tool but a strategy for driving long-term growth and customer loyalty.
With further enhancements planned for 2025, including more granular insights and refined customisation options, the Recommendation Architect is set to remain at the forefront of eCommerce personalisation.
Why Choose SALESmanago’s Recommendation Architect?
• Proven Results:
Real-world success stories from Borgione and Empik Foto highlight the tool’s effectiveness.
• Data-Driven Insights:
Harness advanced analytics to continuously refine and improve your marketing strategies.
• Simplified Integration:
Enjoy an intuitive interface designed to simplify complex personalisation processes.
Conclusion
SALESmanago’s Recommendation Architect is a game-changer for the eCommerce industry, offering businesses the ability to create truly personalised customer experiences with ease and efficiency. By leveraging customer interactions and preferences, this tool not only boosts engagement but also drives significant revenue growth. With plans for future enhancements, the Recommendation Architect is set to lead the way in eCommerce personalisation, ensuring businesses can meet and exceed customer expectations in an increasingly competitive market.
