Introduction: Stagwell (NASDAQ: STGW), a pioneer in marketing innovation, has recently broadened its global reach by adding three remarkable agencies to its Global Affiliate Network: Free Practice in Spain, keelbone in the United States, and SponsorForce in Japan. This expansion bolsters Stagwell’s capacity to offer a comprehensive suite of digital and marketing solutions tailored to the unique needs of its international clientele.
Overview of Stagwell’s Global Affiliate Program
Stagwell’s Global Affiliate Program is designed to extend world-class marketing and digital services to clients worldwide, ensuring every solution is optimized for the specific demands of their priority markets. By integrating specialized expertise through partnerships with agencies like Free Practice, keelbone, and SponsorForce, Stagwell ensures that clients can leverage a powerful combination of localized insights and cutting-edge global resources.
Meet the New Affiliates: Enhancing Stagwell’s Service Portfolio
Each new affiliate contributes distinct capabilities that will empower Stagwell’s network to meet diverse client needs, spanning creative campaigns, brand strategy, and digital sponsorship innovations.
Free Practice – A Spanish Hub for Creative Campaigns
Based in Málaga, Spain, Free Practice is a creatively focused agency known for its interdisciplinary approach that bridges contemporary culture with strategic brand storytelling. Their portfolio is diverse, covering creative direction, strategy, and production management for both digital and physical brand experiences.
Services and Approach:
- Campaign Development: From conceptualization to execution, Free Practice delivers high-impact campaigns that connect deeply with target audiences.
- Creative Direction: The agency emphasizes a visionary approach, crafting memorable narratives that resonate across channels and cultural contexts.
- Production Management: Free Practice’s team manages every detail of a project, ensuring brand consistency and impactful delivery.
Client Quote: “Joining Stagwell’s affiliate program allows us to enhance the depth and reach of our creative offerings,” says Free Practice’s Creative Director and Co-Founder, Daniel Whiteneck. “This partnership brings unmatched resources and technology, helping our clients navigate a dynamic global marketplace with even greater impact.”
keelbone – U.S.-Based Expertise in Brand Strategy
keelbone operates from the United States and focuses on high-level brand and business strategy for companies ready to leverage brand power to drive transformation. Named after the “keelbone,” a crucial component for flight, the agency strives to lift its clients’ brands to new heights by partnering directly with executive teams to develop transformative strategies.
Specialized Capabilities:
- Executive Brand Strategy: keelbone partners with c-suite leaders, shaping brand identities that align closely with business growth goals.
- Industry Diversity: The agency works with a variety of sectors, from biotech to beauty and beyond, adapting its expertise to the needs of each field.
- Growth and Impact Focus: With strategies designed for scalability, keelbone’s work supports long-term brand momentum and relevance in competitive markets.
Client Quote: “Our approach serves as the heart of brand, and with Stagwell’s network, our clients gain the muscle to soar,” says John Swan, co-founder of keelbone. “We’re thrilled to collaborate with industry leaders across disciplines to amplify the strategies we develop.”
SponsorForce – Revolutionizing Sponsorship in Japan
Japan-based SponsorForce is a digital platform specializing in sports sponsorship, connecting rights holders, sponsors, and agents through innovative technology. Positioned as a “Tinder for sponsorship,” SponsorForce uses AI to enhance transparency and efficiency in the sponsorship matching process, creating stronger brand partnerships and better-aligned sponsorships across regions.
Unique Approach and Features:
- AI-Driven Matching: Leveraging AI, SponsorForce speeds up the sponsorship process, making it both smarter and more efficient.
- Global Reach: While headquartered in Tokyo, SponsorForce has operational partnerships across Asia and Europe, including Singapore, India, Germany, and China.
- Engaging Digital Community: SponsorForce brings a fresh take on the sponsorship model, offering a streamlined experience that appeals to brands and rights holders alike.
Client Quote: “Our goal is to transform the way brands and sports rights holders connect,” explains Shoto Zhu, Founder and CEO of SponsorForce. “With Stagwell’s support, we’re confident in our ability to innovate sponsorships for the digital age.”
How These Affiliates Enhance Stagwell’s Client Offerings
Together, these new affiliates significantly bolster Stagwell’s service spectrum, introducing unique capabilities across creative development, brand strategy, and sponsorship. Here’s how each affiliate enhances the value Stagwell brings to clients:
- Expanded Creative Innovation: Free Practice enriches Stagwell’s creative portfolio, offering a contemporary approach that appeals to diverse, global audiences.
- Strategic Brand Expertise: keelbone’s approach to executive-level brand strategy brings powerful brand-building capabilities, perfect for clients aiming to transform their brand’s influence.
- Revolutionized Sponsorship Matching: SponsorForce’s AI-driven model offers an advanced solution for brands seeking impactful sports sponsorships with greater efficiency and transparency.
Advantages of Stagwell’s Expanding Affiliate Network
This global expansion aligns with Stagwell’s mission to provide clients with best-in-class marketing services wherever they operate. By expanding its affiliate network, Stagwell offers:
- Localized Insights with Global Reach: Each affiliate offers expertise that is not only rooted in their local markets but also aligned with Stagwell’s global standards, ensuring high-quality, locally resonant strategies.
- Specialized Resources Across Industries: From sports sponsorship to executive brand strategy, Stagwell’s network is equipped to support clients from any industry with tailored, high-impact marketing solutions.
- Increased Flexibility and Adaptability: The addition of affiliates enables Stagwell to be more agile in responding to diverse client needs, providing seamless support in priority regions.
Conclusion
With the additions of Free Practice, keelbone, and SponsorForce, Stagwell’s Global Affiliate Network is more dynamic than ever, allowing clients access to localized insights supported by Stagwell’s powerful global infrastructure. Each affiliate brings unique strengths that empower Stagwell to deliver tailored solutions for the evolving demands of a competitive marketplace. As Stagwell continues to expand its network, clients worldwide can look forward to enhanced service and innovation that drives meaningful, market-specific results.
