Magnite integrates Snowflake’s Media Data Cloud to provide secure data activation across Magnite’s Streaming Supply for agencies, advertisers, and media owners Marketing September 28, 2023 Magnite, the world’s largest independent sell-side advertising firm, has announced a partnership with Snowflake, the Data Cloud startup. Snowflake will…
According to new Go Addressable research, over half of advertisers said addressable TV advertising influenced their upfront negotiations. Marketing September 15, 2023 Go Addressable, an industry project to advance addressable TV advertising, published the findings of a new study conducted in collaboration…