Consumers pay 4X more attention to CTV ads when contextually targeted with artificial intelligence Marketing October 26, 2023 Advertisers can now get more granular in how they pair their ads with the precise contextual indicators within individual episodes…
Magnite integrates Snowflake’s Media Data Cloud to provide secure data activation across Magnite’s Streaming Supply for agencies, advertisers, and media owners Marketing September 28, 2023 Magnite, the world’s largest independent sell-side advertising firm, has announced a partnership with Snowflake, the Data Cloud startup. Snowflake will…