fraud protection analytics

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Pixalate Releases Industry-First SCO Verification Report Q2 2023 in Collaboration with Basis Technologies: 65% Higher Ad Fraud Rate on Misrepresented Supply Chain Objects

Analysis of the OpenRTB Supply Chain Object (SCO) finds that 19% of open programmatic ad traffic contains misrepresented supply paths Pixalate, the market-leading privacy, compliance, and fraud protec...

TechRay Editor

October 6, 2023

Browsing Tag: fraud protection analytics

Pixalate Releases Industry-First SCO Verification Report Q2 2023 in Collaboration with Basis Technologies: 65% Higher Ad Fraud Rate on Misrepresented Supply Chain Objects

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