Comscore, a global trusted media planning, transaction and measurement partner, announced the addition of social metrics to its multi-platform Media Metrix suite, which provides deduplicated audience insights across desktop, mobile and social media, enabling publishers and brands to measure their general digital population.
The new enhancement to Comscore Social Incremental allows agencies to achieve channel optimization and publishers to better position their overall property reach for partner transactions by providing a complete view of digital audiences.
“We are extremely proud of the size of our highly engaged social media audience.” “We’re thrilled to finally be able to show a 360-degree view of our readership, no matter where they consume our content,” said Wesley Bonner, senior vice president of marketing and audience development at Bustle Digital Group.
“Buzzfeed has achieved significant success both within our own properties and beyond across all major social platforms… and Comscore Social Incremental reports will allow us to demonstrate how we can bring greater value to our partners both on our own sites and now also across our huge social networks. reach,” said Jorn Rose, director of platform development analytics at BuzzFeed, in a press release.
“iHeart is thrilled to include social media fans in our Comscore audience because they are among our most important and fastest-growing audiences,” said Conal Byrne, CEO of iHeartMedia’s Digital Audio Group. “Additionally, the scale of this social media audience is completely unique to iHeartMedia in the audio space: we are the only audio company in the country with such a huge, engaged audience across all social platforms, highlighting the fact that we are a friendly company unlike any other.”
Comscore is redefining the landscape of audience measurement with this release. “Comscore’s methodology streamlines data with precision and uncovers interconnections across platforms, enabling us to deliver unique reach metrics that now include social,” said Greg Dale, the chief operating officer of Comscore. “It’s a solution that can only be realised due to the massive scale of Comscore’s proprietary digital panel.” Our Social Incremental methodology, which is privacy-first by design, enables publishers with a strong social presence to capture and monetize the full value of their deduplicated audiences across their entire footprint.”
To make decisions, brands, agencies and publishers can use these advanced metrics to analyze audience overlap, aggregated total audience reach, deduplicated social reach and customer-centric reporting.