Contentful, a leading composable content platform for digital-first businesses, announced today the release of new products and capabilities, including AI-driven breakthroughs, that enable organisations to unlock all digital material and offer meaningful experiences at scale.
Boundaries and expectations are continuously shifting in today’s digital-first environment, as the landscape of digital media evolves. The consumer experience is important to everything. Organisations fascinate, entertain, and engage their audiences with content. And now, with the seismic change caused by generative AI, organisations must choose how to leverage the most recent technological breakthroughs to provide and scale experiences with the rising speed, efficiency, and intelligence required to compete in the market.
“Generative AI has usher in a new era in which we can all accelerate our creativity by leveraging machine learning to improve speed, experimentation, and collaboration.” “This will change the way we create, deliver, and interact with content,” stated Contentful CEO Steve Sloan. “At Contentful, our vision is unlocking the power of digital content for our customers, and we are already enabling this power through our latest composable content capabilities, infused with the power of AI, with more planned on our product roadmap to help digital teams reach their full potential.”
Contentful has integrated a number of generative AI-driven capabilities into the Contentful product and ecosystem, as well as adding a number of other features that allow better ways for digital teams to collaborate in order to maximise the business value of content. The following are some of the new and improved capabilities throughout the Contentful Platform, Contentful Studio, and Contentful Ecosystem:
Contentful Platform:
The Contentful Platform enables developers to break down content silos and coordinate information from any source across the organisation in order to design and deliver digital experiences at scale, faster, and more consistently. External references and cross-space references enable teams to easily exploit all of their content for reuse in any digital experience across brands, geographies, and use cases by unlocking content from systems such as DAMs, PIMs, and commerce platforms, as well as content within Contentful.
Improved organisational governance and security, including a larger EU data residency footprint, can aid in meeting an organization’s data protection and compliance requirements. The previously disclosed AI Content Type Generator accelerates the content model building process, allowing developers to reduce time to market.
Contentful Studio
Contentful Studio enables digital teams, such as marketers, designers, and content creators, to visually assemble and manage digital experiences for any channel without the assistance of a developer. The new Experience Builder tool will give a visual canvas for teams to use to create uniform, on-brand experiences by combining design system components and a structured content basis. This allows teams to mix creative innovation with rigorous governance in order to maintain consistency and scalability across all experiences.
The AI Image Generator, which allows you to simply produce and manipulate images, and the updated AI text Generator, which allows you to swiftly create text, translations, and SEO keywords, are among the latest AI additions in Contentful Studio.
Contentful Ecosystem
The Contentful Ecosystem provides a diverse set of solution and technology partners to assist businesses in delivering powerful digital experiences that exceed customer expectations while driving corporate value. New partnerships and enhanced integrations from best-in-class enterprise solutions, such as AWS, Salesforce, SAP, Twilio Segment, commercetools, BigCommerce, Cloudinary, and WPP, enable digital teams to improve accessibility, analytics, and performance, simplify front-end development, and streamline content operations, allowing them to quickly bring differentiated experiences to life.
Contentful AI advances from ecosystem partners include Writer’s new AI Content Detector, which allows content editors to review AI-generated content in order to ensure content transparency and integrity. SurferSEO provides AI-driven SEO skills to assist digital teams in driving greater website traffic.
“Contentful enables us to collaborate on content across our business while also addressing new and unique visitor needs as they arise,” stated Nik Fletcher, Rapha’s Head of Digital Experience. “Contentful’s capabilities, in a product that the team loves to use, allow us to tell the story of our brand and products at global scale – and continue to inspire the world to live life by bike.”
“With the combined power of Contentful and Writer, marketers can leverage generative AI to scale content production while ensuring brand integrity – a point of concern for many businesses,” stated May Habib, CEO of Writer. “This extends the joint Writer and Contentful AI capabilities that enable brand consistency and governance.” All of these features enable content teams to move rapidly, innovate, and provide the best user experiences possible.”
This month, Contentful will be on stage with customers, partners, and industry experts at the final two stops of its Storylines Tour in Silicon Valley and Berlin, where they will share more details about product innovations and ecosystem advancements, as well as discuss the critical role of content in effective brand storytelling.