Genius Monkey, a meta-DSP firm, recently announced a relationship with StatSocial, a leading social audience insights tool designed to help marketers and researchers make better choices. For a deeper knowledge of consumer audiences, brand measurement, and social and influencer ROI, StatSocial uses a comprehensive set of self-declared social audience data.
In order to test and redeploy to converting audiences for maximum ROI, Genius Monkey, which has been leading the way in the programmatic attribution arena for ten years, continues to push for improved ways to illustrate ad lift, effectiveness, and audience insights. Genius Monkey is integrating StatSocial as part of a multi-year cooperation to demonstrate a closer connection between the targeted audience and their interest affinities.
Genius Monkey COO, Travis Champ, had this to say about the partnership announcement:
“Here at Genius Monkey, audience insights and the capacity to learn and optimise have always been our top priorities. The quantity of data points you can get about any particular person may be limited if you have to extract that data from every DSP and network, which will only give you a hazy understanding of their genuine persona and personality. “Additionally, Google Analytics persona and demographic data is infamously not the most accurate,” Champ continued.
Genius Monkey’s connection with StatSocial will let it:
- Create new consumer audiences on the platform and analyse your current customer base to find and compare unique audience segments. These insights will help you make future decisions about how to approach the market.
- Improve our capacity to quantify the impact of campaigns and brand recognition by implementing robust always-on tracking to better understand exposed and engaged social audiences.
- Add over 85,000 new customer attributes, including passions, hobbies, favourite media, and more, to survey and panel data.
- Adding social affinity information to respondent profiles will increase our flexibility and enable us to undertake on-the-spot analysis for very specialised sample audiences.
Genius Monkey’s CRO, Jeremy Hudgens, stated that providing ongoing value to platform users is one of the company’s top priorities. In response to customer feedback and requests for greater audience insights, we have partnered with StatSocial to provide just that. We are very eager to leverage these data sets, continue ROI optimisation, and give users additional insight into their clientele.