Flywheel Digital, a leading enterprise digital commerce company, announced today the release of a feature co-developed with Amazon Ads that assists brands in developing insights about Customer Long Term Value (CLTV) using insights from Amazon Marketing Cloud (AMC).
Measuring CLTV, which has long been desired for brands selling at large retailers, has been technically difficult. Flywheel Digital recognised AMC’s ability to enable advanced use cases and collaborated with Amazon Ads solution architects and data scientists to build a systematic CLTV solution using AMC.
This collaboration resulted in the addition of new functionality to the Flywheel Digital dashboard. This solution, which makes use of custom queries and AMC’s proprietary Flywheel Digital model, enables brands to dive into CLTV for their portfolio. Instead of writing complex SQL queries and manually analysing raw data, brands can do this quickly. They can find content that is unique to them while looking for the best products. This enables the police to search a large area and identify the most valuable audience segments that can be accessed privately and securely through AMC Audiences. This advancement enables brands to generate long-term insights and then create a common segment of viewers to help their businesses grow.
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“Amazon Marketing Cloud allows Flywheel clients to gain greater visibility into their audiences’ shopping patterns and path to purchase than they could previously,” said Patrick Miller, Co-Founder of Flywheel Digital. “This proprietary CLTV solution co-developed with Amazon Ads aids brands in expanding their understanding of their media strategies, including the use of sponsored ads, Amazon DSP investments, and product selection to maximise downstream sales.” This in-depth strategic perspective will be impossible to achieve without utilising the signals and flexibility provided by AMC.”
In addition to CLTV, Flywheel Digital continues to provide advanced measurement for their clients by utilising metrics derived from Amazon Marketing Cloud. The company has created proprietary customer cohort analyses that allow brands and manufacturers to view their customers’ purchase patterns more holistically.
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