New research shows 12% Global Invalid Traffic (IVT) rates on desktop compared to 8.5% for mobile browsers.
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2023 Desktop and Mobile Web Invalid Traffic Benchmark Report, analyzing the invalid traffic (IVT) rates for open programmatic advertising on desktop, mobile and tablet websites as of Q2 2023.
The report provides benchmarks for ad fraud across mobile and tablet devices and desktop browsers by global region and country.
Key Findings:
Open Programmatic Advertising on Desktop Web
12% Desktop IVT rate in Q2 2023Firefox Browser (24%) had the highest IVT rate in Q2 2023 among top 5 desktop web browsersNorth America (13%) reports highest desktop IVT rateMalaysia (21%) reported the highest desktop web IVT rate for any country
Open Programmatic Advertising on Mobile & Tablet Web
8.5% global mobile & tablet web IVT rate in Q2 2023Vivo mobile devices most vulnerable for mobile web IVT (11.8%)At 9%, APAC & EMEA regions have higher mobile web IVT rate – peaking at 24% in South Korea U.S. and Canada among lowest mobile web IVT rates 8.2% & 7.9% respectively
Download a free copy of the report here: Q2 2023 Desktop and Mobile Web Invalid Traffic Benchmark Report
About Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
