Locafy Limited, a globally recognized Software-as-a-Service technology company specializing in local search engine marketing, announces a strategic commercial partnership with TransUnion to expand Locafy’s top 20 free online directories. We have published over 17 million company listings on Hotfrog.com. Through TruContact™ Digital Search Business Listings powered by Neustar® solutions, the partnership will increase Locafy’s existing publishing network by 34% to approximately 66 million pages. TransUnion is also working closely with Locafy to ensure data is up-to-date on the Hotfrog network via API connectivity and is exploring opportunities to collaborate with the company on new product releases.
Locafy CEO Gavin Barnett said: “We believe this collaboration will make the information we offer on Hotfrog even more up-to-date and help consumers better connect with local businesses.”Early trials with other partners in proof of concept The results have been very encouraging: This expanded Hotfrog footprint has driven strong organic traffic momentum through the Hotfrog platform, especially with the impact of automated content generation services and Locafy’s entity-based SEO products. I am confident that it will help promote this.”
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“Our partnership with Locafy demonstrates our commitment to great data,” added Joe Lazure, TransUnion Senior Product Manager. “We want to publish our business profile on Hotfrog to ensure our users have access to the highest quality information. We are also confident in the potential for large-scale new product releases in the future. , we believe our high-quality business data will continue to power Hotfrog’s platform.”
How it Works
Locafy’s technology uses information contained in Hotfrog’s database to reuse existing profiles and automatically create new landing pages optimized for SEO performance. Locafy software then adds high-quality content to your landing pages by automatically adding your business’s Google Business Profile content and generated AI-based content as needed. The result is a powerful local website generated programmatically through Locafy’s platform. Multiple Locafy partners connected to Hotfrog’s Publishing API are currently piloting Locafy’s Proximity Network and Local Pages solution with great success.
Locafy continually seeks opportunities to add high-quality content to our network of publishing assets to expand our automated generation of local SEO products.
