AIdentified, a leading first-party data enrichment firm, today announced the availability of its Snowflake Native App, Data Insights Scan, on Snowflake Marketplace. DIScover is a Snowflake Data Cloud native app that provides clients with aggregated insights into the completeness, correctness, and health of their first-party customer and prospect data.
Snowflake, a Data Cloud startup, announced that the Snowflake Native App Framework (public preview on AWS) is now available for developers to build and test native apps in the Data Cloud, with further distribution and monetization options coming soon. Snowflake Native Apps usher in a new era of data collaboration by providing developers with the tools they need to quickly create robust apps that take advantage of Snowflake’s high availability and auto-scalability, all while lowering security and procurement barriers for customers because the apps run directly within the customers’ Snowflake accounts.
“We are pleased to announce the release of the DIScover application, a cutting-edge platform that provides clients with a comprehensive understanding of their data,” said Ralph Schonenbach, Head of Product at Aidentified . “At Aidentified, we believe that both large and small businesses can greatly benefit from a deeper understanding of their customers and prospects, which can lead to better decisions and business outcomes.” User With this Snowflake native app, you can assess the completeness and accuracy of your first-party data, as well as take advantage of over 150 additional attributes, including education, employer, household interests, estimated income, and household wealth. You can also. All of these attributes provide valuable information. Insights that drive growth. ”
To use the DIScover application, users must first download the Snowflake Native App from the Snowflake Marketplace, log in to their Snowflake account, and then either select the table to analyse or upload a CSV file containing only names and/or email addresses. After mapping the fields, customers can run the report to gain access to a variety of key insights such as record match rate and the 150+ attributes that Aidentified can append to the user’s data. Because Aidentified’s Cleanroom is used by the DIScover Snowflake Native App, all shared data stays private to the user. Results will be accessible within five to fifteen minutes, depending on the size of the file.
Chris Child, Senior Director of Product Management at Snowflake said: “This innovative data scan aligns closely with Snowflake’s mission to mobilize the world’s data, leveraging the power of the Snowflake Data Cloud to help our mutual customers make better decisions. It’s a step forward.”
Over 25 Snowflake Native Apps are already accessible on the Snowflake Marketplace, and over a hundred vendors are currently developing apps that span numerous sectors and use cases. Aidentified is one of the major Data Cloud organisations, with a Snowflake Native App readily available to deliver unique insights to end customers and enable them to unlock value with just a few clicks on Snowflake Marketplace. Because Aidentified is powered by Snowflake, it can generate new revenue streams by distributing its app to thousands of Snowflake users without requiring them to relocate or expose their data.
