Introduction: Transforming Digital Experiences with AI
Huge, a leading design and technology agency, has recently expanded its client portfolio with high-profile brands seeking transformative, AI-powered solutions. Known for delivering intelligent experiences (IX) that combine creativity with technology, Huge is setting new standards in digital innovation. With recent partnerships including Lowe’s, Foot Locker, Dr. Martens, and others, Huge continues to reshape customer experiences, helping brands thrive in a rapidly evolving digital landscape.
Driving Demand for Intelligent Experiences (IX)
Huge’s latest collaborations highlight the rising demand for intelligent, AI-driven solutions that not only captivate audiences but also drive real business impact. “Our recent partnerships demonstrate the growing demand for intelligent experiences that are not only innovative but drive real impact,” said Lisa De Bonis, CEO of Huge. “By marrying creativity with emerging technologies, we’re transforming how brands connect with their audiences, designing human-centered experiences that foster lasting engagement and business growth.”
Recent Client Partnerships: Delivering AI-Enhanced Customer Journeys
Huge’s new client roster showcases the company’s dedication to creating seamless, tech-enabled experiences across various industries:
- Lowe’s Companies: Huge is collaborating with Lowe’s to enhance user experience across web and mobile platforms. The project aims to create a unified, customer-centric digital journey, making home improvement more accessible for consumers.
- Schneider Electric: Huge is developing an AI-driven interface for Schneider Electric, helping clients make eco-conscious decisions with ease. This project leverages AI to promote sustainable choices in energy management.
- BBVA: Huge is crafting a future-ready, multi-modal banking experience for BBVA, using AI to enhance personalization and provide customers with intuitive financial insights.
- Hand & Stone Massage and Facial Spa: Huge is designing a fresh experience strategy to elevate member interactions, aiming to identify and maximize high-impact engagement opportunities for customers.
- Allegiant Airlines: Huge is working with Allegiant to develop intelligent booking experiences, streamlining travel arrangements and personalizing the journey for airline passengers.
- Carrier: Huge is refreshing Carrier’s global website to better showcase its expertise in air conditioning, heating, and ventilation. The update will reinforce Carrier’s leadership and accessibility for a global audience.
- Dr. Martens: Partnering with the iconic fashion brand, Huge is enhancing Dr. Martens’ digital presence, helping the brand maintain its unique identity while engaging a growing digital audience.
- Foot Locker: For the flagship 34th Street store reopening, Huge designed a dynamic, interactive in-store experience. The experience includes an AR-powered photo booth and custom sticker creator, inviting customers to engage in a fun, tech-driven way.
Spearheading the Future of IX with AI and Personalization
In June 2024, Huge announced its strategic focus on expanding intelligent experiences, utilizing AI to deliver personalized, intent-driven digital solutions. By harnessing AI, Huge aims to provide more adaptive and insightful customer experiences.
Recent AI-Driven Projects: NBCU, Darling Ingredients, and Google
Some recent projects exemplify Huge’s commitment to innovation through AI:
- NBCU’s OLI AI Chatbot: Developed for the 2024 Paris Olympics, OLI guided viewers in discovering content throughout the games. The chatbot provided a seamless way for audiences to find Olympic content, enhancing user engagement.
- Darling Ingredients: Huge launched a flagship digital experience for Darling Ingredients, using AI-generated imagery for a unique visual appeal that captures brand storytelling.
- Google Keyword Blog: To enhance accessibility, Huge integrated AI into Google’s Keyword blog and news platform. This update helps users easily navigate Google product news and tips, making valuable information more user-friendly.
Industry Recognition for Digital Innovation and Design Excellence
Huge’s cutting-edge work has earned significant accolades, showcasing the agency’s expertise in design, technology, and digital experience:
- Webby Awards: Huge received three Webby Awards for Chrome.com, ChromeBook Plus, Android, and Google Sustainability, recognizing its contributions to web design and user engagement.
- Creativepool Awards: Huge won eleven Creativepool Awards for projects with brands like McDonald’s, Planet Fitness, and Google. These projects underline Huge’s ability to drive impactful, engaging digital experiences.
- Fast Company Innovation by Design Honoree: Huge’s groundbreaking work with McDonald’s earned it a Fast Company Innovation by Design honor, highlighting the company’s commitment to shaping forward-thinking digital interactions.
Looking Ahead: Huge’s Vision for 2025 and Beyond
As Huge moves toward 2025, the company is committed to pushing boundaries in digital engagement, ensuring that brands not only connect with customers but also foster meaningful relationships. By blending AI, design, and technology, Huge aims to set new standards in digital experience design, driving growth for brands in an increasingly digital-first world.
Conclusion: Redefining Brand Interactions in the Digital Era
Huge’s recent projects and industry recognition affirm its role as a trailblazer in AI-powered, intelligent experiences. By focusing on customer-centered, tech-driven solutions, Huge empowers brands to adapt to evolving consumer expectations. As businesses seek innovative ways to engage audiences, Huge’s AI-driven approach ensures that brands remain relevant, impactful, and capable of fostering lasting connections in the digital era.
