Iterable, the leading AI-powered customer engagement platform that enables organizations to activate customers at scale, today announced the 2023 Fall Product Release, which includes new AI-driven experiments, a new Identity Toolkit, and increased data partner integrations. This version is aimed at assisting marketers in accelerating innovation and optimization at scale while providing higher levels of customization to their customers.\
“In today’s fast-paced and evolving digital landscape, marketing innovation is not just an option—it’s a necessity,” Iterable CEO and co-founder Andrew Boni explained. “With the rise of generative AI, our customers are looking for ways to leverage experimentation tools that provide more prescriptive insights and automated decision making – and can leverage AI for variant creation and ideation.” We believe in the power of experimentation to promote innovation at Iterable.”
“Iterable’s AI and Experiment capabilities have enabled Rocksbox to identify critical business obstacles, and customer pain points, and test new strategies that set the stage for success,” Naomi Eshleman, Senior Lifecycle Marketing Manager, at Rocksbox, said. “As a resource-constrained team, Iterable allows us to run experimentation and testing much more effectively.” We’ve witnessed Iterable AI’s actual effects on our business and look forward to Iterable’s continued AI advancement.”
New AI-Driven Experiments to Scale Marketing Innovation
The frequency of a marketer’s tests and their capacity to successfully measure those experiments are two of the most important determinants of marketing channel effectiveness. Iterable’s enhanced Experimentation setup, which includes copy-assist capabilities, is designed to reduce the time and effort required to configure and start tests, allowing marketers to easily scale their experimentation activities.
Marketers can now obtain AI-generated text variations with a single click and develop trials all within an improved semi-automated setup flow thanks to Iterable’s Copy Assist integration within experiments. Iterable also optimized its experimentation insights and analytics to facilitate continuous learning and scaling optimization.
Marketers can now effortlessly assess experiments’ success with deeper explainability into trial outcomes, and build new automatically optimized tests, thanks to a centralized location to review and group past experiments.
New Iterable Identity Toolkit to Manage Customer Profile Data Efficiently
Iterable is expanding its portfolio of solutions for managing client identity with the Iterable Identity Toolkit. The Iterable Identification Toolkit is intended to assist marketers in effectively identifying, understanding, and managing customer identification, whether anonymous or known. The following capabilities are included in the toolkit:
- Capture User Data: The capture feature set enables marketers to acquire and consume actionable customer data. Cross-channel opt-in is one of these features, as are our new anonymous user capabilities, which allow marketers the ability to manage which anonymous users are delivered into the Iterable platform.
- Unify User Profile: The Unify function enables marketers to combine all known information about a consumer into a single profile. This includes the option for marketers to assign unique IDs to clients from internal systems in order to unify all data sources. Furthermore, with our latest edition, marketers can effortlessly combine anonymous and known profiles to maintain a consistent message strategy.
Iterable Expands Data Integration Capabilities with New Partnerships
Iterable strives to make it simple for clients to incorporate additional data in order to improve customized and timely messages. Iterable added Justuno, a leader in conversion rate optimization, and Extole, an enterprise customer-led growth platform specializing in referral marketing, to its partner integrations. These integrations aid in subscriber acquisition and improve the use of zero and first-party data for more effective campaigns with improved customization and audience segmentation.
