AudienceXpress, a Comcast Advertising company, announced today that it has collaborated with Epsilon, a global advertising and marketing technology company, to launch a new capability for improving audience-based, convergent television buying.
This new collaboration leverages synergistic strengths on both sides of the integration, allowing marketers to increase audience reach and scale in today’s fragmented, complex, and dynamic TV ad landscape.
Epsilon can now leverage AudienceXpress’s reach, scale, and expertise in the CTV sector. This collaboration accelerates Epsilon’s clients’ ability to combine the power of their first-party data and Epsilon’s data with AudienceXpress insights to more accurately activate, execute, and measure campaigns.
AudienceXpress will be able to create even more precise CTV audience segments for clients with access to more transaction and behavior-based data than ever before.
As a result, brands, agencies, and advertisers can now reach out to specific audiences with greater precision across all premium video channels while maintaining privacy.
“As we began to search for a partner that offered the scale and ability to reach the specific audiences and data insights we needed, we were impressed by AudienceXpress’s vast network of aggregated premium video inventory,” said Dennis Self, General Manager of Data Solutions at Epsilon. “Through this mutually beneficial partnership, we are able to move forward with an innovative approach that allows us to quickly scale this important partnership.”
“The TV ad marketplace continues to grow, evolve, and shift constantly and dynamically, so we recognized the need to provide a way for advertisers to find and connect with their audiences when, where, and how they want to consume media,” Katy Loria, CRO of AudienceXpress and FreeWheel, a global technology platform for the TV ad industry that is also part of Comcast Advertising, said. “This new partnership brings together some of the core strengths and assets of two key industry players to deliver a much-needed way for advertisers to navigate and thrive in today’s TV ad ecosystem.”