Hightouch, the market leader in data activation, announced the acquisition of HeadsUp, the AI conversion engine for product-led growth. HeadsUp’s AI and ML-driven complex data models for building warehouse-native Customer 360 profiles will be integrated into Hightouch’s Composable Customer Data Platform (CDP). These new capabilities will enable data and marketing teams to make the most of their existing data, which will be used to power operations, advertising, and other functions.
Earl Lee and Momo Ong founded HeadsUp, which models complex data into Customer 360 profiles and predicts conversions for companies such as Contentful and Dialpad, using AI and machine learning models to identify conversion opportunities and power sales teams. Lee, the CEO of the company, will join Hightouch as part of this acquisition to lead AI and machine learning-driven Customer 360 development in the data warehouse.
“We’re thrilled to acquire HeadsUp and welcome Earl Lee to Hightouch,” said Tejas Manohar, co-CEO and co-founder of Hightouch. “We’ve already built best-in-class Customer 360 features for cloud data warehouses, so we’re excited to push the limits of the warehouse even further with machine learning models.”
Companies like Cars.com, PetSmart, and Grammarly use the Hightouch Composable Customer Data Platform to activate data from the warehouse and power marketing, advertising, and operations use cases. As Hightouch assisted these companies in transforming the warehouse into a hub for action, they recognised the need for improved tooling to model and unify warehouse data.
Hightouch raised $38 million this summer to address this need and launched a Customer 360 Toolkit in the cloud data warehouse. This toolkit addresses data readiness issues by enabling business teams to perform identity resolution and complex entity data modeling directly in the warehouse.